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		<title>Don&#8217;t Lie. But if you do, only lie once.</title>
		<link>https://briankeating.com/lie-only-once/</link>
		
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		<pubDate>Tue, 14 Apr 2026 09:40:53 +0000</pubDate>
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					<description><![CDATA[Don&#8217;t Lie. But if you do, only lie once. Dear Magicians, Two excuses is a lie. One might be true. Two means you’re negotiating with reality. We instinctively pile on reasons the way a bad lawyer piles on objections—hoping quantity creates conviction. It doesn’t. It creates doubt. Each extra excuse signals that the first one couldn’t carry the weight alone. So you bring reinforcements. And the moment you do, the listener stops asking, “Is this true?” and starts asking, “Why are they trying so hard to make it sound true?” I see this all the time from students: “My cat died. My grandmother had her Bat Mitzvah.&#8221; Or my favorite: &#8220;My iPhone updated itself and my alarm got deleted.&#8221; My man, class is at noon! By the second sentence, I’m no longer tracking the story—I’m tracking the pattern. One of those might be true. All three together feel engineered. If a single excuse is sufficient, adding more doesn&#8217;t strengthen your case. It weakens it. Substantially. There’s a quiet asymmetry here: one clean reason feels like evidence. Multiple reasons feel like strategy. The mind doesn’t average them—it defaults to the weakest. Like a chain, your explanation breaks at its thinnest link, not its strongest. Writer and computer scientist Gurwinder Bhogal captured it perfectly: “We assume that the more arguments we give, the better our case. In reality, our weakest arguments dilute the strongest…” One reason. Or none. Until next time, have a M.A.G.I.C. Week, Brian P.S. Read all my Musings on Substack P.P.S. 📷Check out Ad-free episodes on Patreon: patreon.com/drbriankeating Appearance https://www.youtube.com/watch?v=R0G7WUqHwqw I went down a rabbit hole in this conversation with Julian Dorey—tackling how truth gets distorted in science, why debates break down, and what happens when evidence takes a backseat to narrative. I’ll admit, I changed my mind more than once while recording this… watch it and tell me where you land—what would actually change your mind? Watch the Full Episode → Genius 🤖 Slopaganda Propaganda used to require intent. Someone had to want to deceive you. ​A 2025 arxiv paper coined &#8220;slopaganda&#8221; — AI-generated misinformation produced without deliberate deception. No propagandist needed. Flood the information ecosystem with plausible-sounding content faster than anyone can fact-check it, and the effect on epistemic infrastructure is identical to deliberate disinformation — maybe worse. At least you can understand a liar&#8217;s motives. We built robust defenses against motivated deceivers. We have almost no institutional immune system for well-intentioned, automated epistemic noise. The problem isn&#8217;t bad actors. It&#8217;s the economics of generating attention at near-zero marginal cost. The most dangerous information environment isn&#8217;t one where people lie to you. It&#8217;s one where nobody&#8217;s lying, everyone&#8217;s wrong, and the volume is infinite. Your news diet is already downstream of this. The question is whether you know it. Read More about Slopaganda→ Image A few times a year, Elon Musk replies to one my X posts (aka Tweets). I never know the reason why. Sometimes it’s a dad joke. Sometimes a pithy observation about science. Sometimes it’s a snarky observation about a celebrity. This time it was all three. I wondered why Elon replied to me. Not the millions of other voices in the thread—mine. At first, I assumed it was luck. But the more I looked at it, the more it felt like physics, not chance. This time I got to be part of a billionaire sandwich Marc Andreessen made a sweeping claim. I didn’t argue it head-on. I just nudged it—one line, one example, a small crack in an otherwise smooth surface. Suddenly, that was the spot people looked at. Not because it was louder, but because it changed the shape of the conversation. Moral: If you want to be heard, don’t add more noise. Change the signal. Conversation https://www.youtube.com/watch?v=6fubsTGbSs8 Latest on Into The Impossible I just sat down with Emad Mostaque—and he told me something I can’t shake: the biggest AI labs already have models they’ll never release. We dug into why, how reinforcement learning may be killing creativity, and why AI might soon outperform humans in ways that make us… optional. Watch this and tell me—are we building tools, or replacements? Channel members can watch it a day early — join here. Watch on YouTube →   Subscribe to my podcast! More than 2M downloads! Advertisement By popular demand, and for my mental health 😳, I am starting a paid “Office Hours” where you all can connect with me for the low price of $19.99 per hour. I get a lot of requests for coffee, to meet with folks one on one, to read people’s Theories of Everything etc. Due to extreme work overload, I’m only able to engage directly with supporters who show an ongoing commitment to dialogue—which is why I host a monthly Zoom session exclusively for patrons in the $19.99/month tier. It’s also available for paid Members of my Youtube channel at the Cosmic Office Hours level (also $19.99/month). Join here and see you in my office hours!]]></description>
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					<h2 class="elementor-heading-title elementor-size-default">Don't Lie. But if you do, only lie once.</h2>				</div>
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																<a href="https://www.amazon.com/Losing-Nobel-Prize-Cosmology-Ambition/dp/1324000910/ref=as_li_ss_tl?ie=UTF8&#038;linkCode=sl1&#038;tag=briankeating-20&#038;linkId=f330cac1bc63689107b8fdaeab376a16" target="_blank" rel="noopener">
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									<p class="article-editor-paragraph article-editor-content__has-focus">Dear Magicians,</p><p class="article-editor-paragraph">Two excuses is a lie. One might be true. Two means you’re negotiating with reality.</p><p class="article-editor-paragraph">We instinctively pile on reasons the way a bad lawyer piles on objections—hoping quantity creates conviction. It doesn’t. It creates doubt. Each extra excuse signals that the first one couldn’t carry the weight alone. So you bring reinforcements. And the moment you do, the listener stops asking, “Is this true?” and starts asking, “Why are they trying so hard to make it sound true?”</p><p class="article-editor-paragraph">I see this all the time from students: “My cat died. My grandmother had her Bat Mitzvah.&#8221; Or my favorite: &#8220;My iPhone updated itself and my alarm got deleted.&#8221; My man, class is at noon!</p><p class="article-editor-paragraph">By the second sentence, I’m no longer tracking the story—I’m tracking the pattern. One of those might be true. All three together feel engineered.</p><p class="article-editor-paragraph">If a single excuse is sufficient, adding more doesn&#8217;t strengthen your case. It weakens it. Substantially.</p><p class="article-editor-paragraph">There’s a quiet asymmetry here: one clean reason feels like evidence. Multiple reasons feel like strategy. The mind doesn’t average them—it defaults to the weakest. Like a chain, your explanation breaks at its thinnest link, not its strongest.</p><p class="article-editor-paragraph">Writer and computer scientist <a class="article-editor-link ck-link" href="https://www.google.com/search?q=Gurwinder%20Bhogal%20more%20arguments%20weaker%20case%20tweet" rel="noopener noreferrer" target="_blank">Gurwinder Bhogal</a> captured it perfectly: “We assume that the more arguments we give, the better our case. In reality, our weakest arguments dilute the strongest…”</p><p class="article-editor-paragraph">One reason. Or none.</p><p class="article-editor-paragraph">Until next time, have a M.A.G.I.C. Week,</p><p class="article-editor-paragraph">Brian</p><p class="article-editor-paragraph"><em>P.S. Read all my </em><a class="article-editor-link css-1jxf684 r-bcqeeo r-1ttztb7 r-qvutc0 r-poiln3 r-1inkyih r-rjixqe r-1ddef8g r-tjvw6i r-1loqt21" href="https://substack.com/@drbriankeating" rel="noopener noreferrer" target="_blank"><em>Musings</em></a><em> on Substack</em></p><p class="article-editor-paragraph"><em>P.P.S. </em>📷Check out Ad-free episodes on Patreon: <a class="article-editor-link article-editor-link" href="http://patreon.com/drbriankeating" rel="noopener noreferrer" target="_blank">patreon.com/drbriankeating</a></p>								</div>
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					<h2 class="elementor-heading-title elementor-size-default">Appearance</h2>				</div>
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									<p class="article-editor-paragraph">I went down a rabbit hole in this <a class="article-editor-link ck-link" href="https://www.youtube.com/watch?v=R0G7WUqHwqw" rel="noopener noreferrer" target="_blank">conversation with Julian Dorey</a>—tackling how truth gets distorted in science, why debates break down, and what happens when evidence takes a backseat to narrative. I’ll admit, I changed my mind more than once while recording this… watch it and tell me where you land—what would actually change your mind?</p><p class="article-editor-paragraph article-editor-content__has-focus"><a class="article-editor-link email-button" href="https://www.youtube.com/watch?v=R0G7WUqHwqw" rel="noopener noreferrer" target="_blank"><strong>Watch the Full Episode →</strong></a></p>								</div>
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									<p class="article-editor-paragraph">🤖 <strong>Slopaganda</strong></p><p class="article-editor-paragraph">Propaganda used to require intent. Someone had to want to deceive you.</p><p class="article-editor-paragraph">​<a class="article-editor-link ck-link" href="https://arxiv.org/abs/2503.01560" rel="noopener noreferrer" target="_blank">A 2025 arxiv paper coined &#8220;slopaganda&#8221;</a> — AI-generated misinformation produced without deliberate deception. No propagandist needed. Flood the information ecosystem with plausible-sounding content faster than anyone can fact-check it, and the effect on epistemic infrastructure is identical to deliberate disinformation — maybe worse. At least you can understand a liar&#8217;s motives.</p><p class="article-editor-paragraph">We built robust defenses against motivated deceivers. We have almost no institutional immune system for well-intentioned, automated epistemic noise. The problem isn&#8217;t bad actors. It&#8217;s the economics of generating attention at near-zero marginal cost.</p><p class="article-editor-paragraph">The most dangerous information environment isn&#8217;t one where people lie to you. It&#8217;s one where nobody&#8217;s lying, everyone&#8217;s wrong, and the volume is infinite.</p><p class="article-editor-paragraph"><em>Your news diet is already downstream of this. The question is whether you know it.</em></p><p class="article-editor-paragraph article-editor-content__has-focus"><a class="article-editor-link email-button" href="https://arxiv.org/abs/2503.01560" rel="noopener noreferrer" target="_blank"><strong>Read More about Slopaganda→</strong></a></p>								</div>
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									<p class="article-editor-paragraph">A few times a year, Elon Musk replies to <a class="article-editor-link ck-link" href="https://x.com/elonmusk/status/2042731745733415163?s=20" rel="noopener noreferrer">one my X posts</a> (aka Tweets). I never know the reason why. Sometimes it’s a dad joke. Sometimes a pithy observation about science. Sometimes it’s a snarky observation about a celebrity. This time it was all three. I wondered why Elon replied to me. Not the millions of other voices in the thread—mine. At first, I assumed it was luck. But the more I looked at it, the more it felt like physics, not chance. This time I got to be part of a billionaire sandwich</p><p class="article-editor-paragraph">Marc Andreessen made a sweeping claim. I didn’t argue it head-on. I just nudged it—one line, one example, a small crack in an otherwise smooth surface. Suddenly, that was the spot people looked at. Not because it was louder, but because it changed the shape of the conversation.</p><p class="article-editor-paragraph article-editor-content__has-focus"><strong>Moral:</strong> If you want to be heard, don’t add more noise. Change the signal.</p>								</div>
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									<h2 data-pm-slice="1 1 []">Latest on Into The Impossible</h2><p>I just sat down with Emad Mostaque—and he told me something I can’t shake: the biggest AI labs already have models they’ll never release. We dug into why, how reinforcement learning may be killing creativity, and why AI might soon outperform humans in ways that make us… optional. Watch this and tell me—are we building tools, or replacements?</p><p class="article-editor-paragraph">Channel members can <a class="article-editor-link ck-link" href="https://www.youtube.com/channel/UCmXH_moPhfkqCk6S3b9RWuw/join" rel="noopener noreferrer" target="_blank">watch it a day early — join here</a>.</p><p><a class="article-editor-link email-button" href="https://www.youtube.com/watch?v=tkO7YHJ6Mn8%3Fsub_confirmation%3D1" rel="noopener noreferrer" target="_blank"><strong>Watch on YouTube →</strong></a></p><p> </p>								</div>
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									<p data-node-text-align="start" data-line-height-align="1.5" data-pm-slice="1 1 []">By popular demand, and for my mental health 😳, I am starting a paid “Office Hours” where you all can connect with me for the low price of $19.99 per hour. I get a lot of requests for coffee, to meet with folks one on one, to read people’s Theories of Everything etc. Due to extreme work overload, I’m only able to engage directly with supporters who show an ongoing commitment to dialogue—which is why I host a monthly Zoom session exclusively for patrons in the $19.99/month <a href="http://www.patreon.com/checkout/drbriankeating?rid=25468411" target="_blank" rel="noopener noreferrer nofollow"><strong>tier</strong></a>.</p><p data-node-text-align="start" data-line-height-align="1.5">It’s also available for paid Members of my Youtube channel at the <a href="https://www.youtube.com/channel/UCmXH_moPhfkqCk6S3b9RWuw/join" target="_blank" rel="noopener noreferrer nofollow"><strong>Cosmic Office Hours level </strong></a>(also $19.99/month). Join here and see you in my office hours!</p>								</div>
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		<title>Disappointment is the universe&#8217;s loading screen</title>
		<link>https://briankeating.com/disappointing-universe/</link>
		
		<dc:creator><![CDATA[sabartigas]]></dc:creator>
		<pubDate>Tue, 07 Apr 2026 14:12:26 +0000</pubDate>
				<category><![CDATA[Blog]]></category>
		<guid isPermaLink="false">https://briankeating.com/?p=7533</guid>

					<description><![CDATA[Disappointment is the universe&#8217;s loading screen Dear Magicians, In March 2014, we announced what we thought was the discovery of primordial gravitational waves — the first direct evidence of cosmic inflation. The press coverage was extraordinary. Nobel Prize whispers. Front-page physics. I watched colleagues weep. Six months later, it was dust. Literally: galactic dust had contaminated our signal. The announcement was walked back. The hype collapsed publicly, in real time, with my name attached to it. Forever. I thought about Roy Amara constantly that year. Amara was a Stanford futurist who noticed something investors, historians, and scientists kept independently discovering: we overestimate the effect of a breakthrough in the short run, and underestimate it in the long run. Euphoria first. Then crash. Then, quietly, revolution. The internet was declared dead in 2001. It had restructured civilization by 2010. Nobody writing the obituaries in 2001 was still standing by them in 2015. BICEP wasn’t wrong about the physics. It was wrong about the timing. Primordial gravitational waves may still be out there — we just can’t resolve them from the galactic dust yet. The instruments are improving. The search continues. The long run is still coming. We are catastrophically bad at imagining compound progress across decades. Our intuitions are calibrated for linear time, but the universe runs on exponential processes. The same failure mode plays out in AI right now: the people declaring it “just autocomplete” are probably right about this year. They will likely be wrong about this decade. What you’ve written off as hype might be a timescale problem, not a substance problem. The universe rarely hurries. It just doesn’t stop. Until next time, have a M.A.G.I.C. Week Brian P.S. Eight years ago I released my first book Losing the Nobel Prize It’s a cry from the heart — a call to reform our thinking about what constitutes success and failure, based on the BICEP2 affair. I hope you’ll pick it up if you haven’t. If you have, I’d appreciate an honest review P.P.S. 📷Check out Ad-free episodes on Patreon: patreon.com/drbriankeating Appearance https://www.youtube.com/watch?v=ZhJP3a_r01M I went head-to-head on Piers Morgan Uncensored with one of the most persistent moon landing skeptics—and let’s just say… physics didn’t blink. We dug into the actual evidence, not the internet mythology, and what emerges is far more interesting than any conspiracy. If you think you’ve heard all the arguments before, you haven’t seen them tested like this. Watch it—and tell me where you think it breaks. Watch the Full Episode → Genius 📈 Amara&#8217;s Law​ Every transformative technology follows the same emotional arc: euphoria, crash, quiet revolution. Roy Amara, Stanford futurist, formalized what investors, technologists, and historians kept noticing: “We tend to overestimate the effect of a technology in the short run and underestimate the effect in the long run.” The internet disappointed everyone in 2001 and then restructured civilization by 2010. AI is currently in the “this was supposed to be magic” phase — which, historically, is exactly where the real transformation begins. The hype cycle isn’t a failure of technology. It’s a failure of timescale calibration. We’re bad at imagining compound change across decades. Our intuitions are built for linear time. The people who called the internet “overhyped” in 2001 were right — and then catastrophically, permanently wrong. Same with the Waymo/self-driving car Doomers/Boomers nowadays. Whatever you’ve written off as “just hype” — check your timescale. You might be right about the year. Wrong about the decade. Read More about Amara&#8217;s Law→ Image A solitary sentinel in the search for the Universe&#8217;s origin. This long-exposure photograph captures the BICEP2 telescope at the South Pole, it’s ground screen glowing orange against the deep blue Antarctic sky, with the full arc of the Milky Way visible above it. The image, from reddit, embodies both the specific scientific mission and a deeper theme: a patient machine, pointed at the very long run, quiet and indifferent to the short-term hype cycles. Conversation https://www.youtube.com/watch?v=6fubsTGbSs8 Latest on Into The Impossible In this conversation, Rebecca Goldstein and I discuss why every human being is haunted by the need to matter, the four types of people and how each one tries to satisfy that longing, why Ludwig Boltzmann&#8217;s tragic death is a thermodynamic story, how depression maps onto entropy, whether AI can ever have a mattering instinct, and why heroic strivers are the most threatened by artificial intelligence. We also get into what Freud got wrong about what women want, the physics of matter versus the philosophy of mattering, and why the second law of thermodynamics may be the most personal law in all of science. Channel members can watch it a day early — join here. Watch on YouTube → Subscribe to my podcast! More than 2M downloads! Advertisement By popular demand, and for my mental health 😳, I am starting a paid “Office Hours” where you all can connect with me for the low price of $19.99 per hour. I get a lot of requests for coffee, to meet with folks one on one, to read people’s Theories of Everything etc. Due to extreme work overload, I’m only able to engage directly with supporters who show an ongoing commitment to dialogue—which is why I host a monthly Zoom session exclusively for patrons in the $19.99/month tier. It’s also available for paid Members of my Youtube channel at the Cosmic Office Hours level (also $19.99/month). Join here and see you in my office hours!]]></description>
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					<h2 class="elementor-heading-title elementor-size-default">Disappointment is the universe's loading screen</h2>				</div>
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																<a href="https://www.amazon.com/Losing-Nobel-Prize-Cosmology-Ambition/dp/1324000910/ref=as_li_ss_tl?ie=UTF8&#038;linkCode=sl1&#038;tag=briankeating-20&#038;linkId=f330cac1bc63689107b8fdaeab376a16" target="_blank" rel="noopener">
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									<p class="article-editor-paragraph">Dear Magicians,</p><p class="article-editor-paragraph">In March 2014, we announced what we thought was the discovery of primordial gravitational waves — the first direct evidence of cosmic inflation. The press coverage was extraordinary. Nobel Prize whispers. Front-page physics. I watched colleagues weep.</p><p class="article-editor-paragraph">Six months later, it was dust. Literally: galactic dust had contaminated our signal. The announcement was walked back. The hype collapsed publicly, in real time, with my name attached to it. Forever.</p><p class="article-editor-paragraph">I thought about Roy Amara constantly that year.</p><p class="article-editor-paragraph">Amara was a Stanford futurist who noticed something investors, historians, and scientists kept independently discovering: we overestimate the effect of a breakthrough in the short run, and underestimate it in the long run. Euphoria first. Then crash. Then, quietly, revolution.</p><p class="article-editor-paragraph">The internet was declared dead in 2001. It had restructured civilization by 2010. Nobody writing the obituaries in 2001 was still standing by them in 2015.</p><p class="article-editor-paragraph">BICEP wasn’t wrong about the physics. It was wrong about the timing. Primordial gravitational waves may still be out there — we just can’t resolve them from the galactic dust yet. The instruments are improving. The search continues. The long run is still coming.</p><p class="article-editor-paragraph">We are catastrophically bad at imagining compound progress across decades. Our intuitions are calibrated for linear time, but the universe runs on exponential processes. The same failure mode plays out in AI right now: the people declaring it “just autocomplete” are probably right about this year. They will likely be wrong about this decade.</p><p class="article-editor-paragraph">What you’ve written off as hype might be a timescale problem, not a substance problem.</p><p class="article-editor-paragraph">The universe rarely hurries. It just doesn’t stop.</p><p class="article-editor-paragraph">Until next time, have a M.A.G.I.C. Week</p><p class="article-editor-paragraph">Brian</p><p class="article-editor-paragraph"><em>P.S. Eight years ago I released my first book </em><a class="article-editor-link article-editor-link" href="http://amzn.to/2sa5UpA" rel="noopener noreferrer" target="_blank"><em>Losing the Nobel Prize </em></a><em>It’s a cry from the heart — a call to reform our thinking about what constitutes success and failure, based on the BICEP2 affair. I hope you’ll pick it up if you haven’t. If you have, I’d appreciate an honest review</em></p><p class="article-editor-paragraph article-editor-content__has-focus"><em>P.P.S. </em>📷Check out Ad-free episodes on Patreon: <a class="article-editor-link article-editor-link" href="http://patreon.com/drbriankeating" rel="noopener noreferrer" target="_blank">patreon.com/drbriankeating</a></p>								</div>
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									<p data-node-text-align="start" data-line-height-align="1.5" data-pm-slice="1 1 []">I went head-to-head on <a href="https://www.youtube.com/watch?v=ZhJP3a_r01M" target="_blank" rel="noopener noreferrer nofollow"><strong>Piers Morgan Uncensored </strong></a>with one of the most persistent moon landing skeptics—and let’s just say… physics didn’t blink. We dug into the actual evidence, not the internet mythology, and what emerges is far more interesting than any conspiracy. If you think you’ve heard all the arguments before, you haven’t seen them tested like this. Watch it—and tell me where you think it breaks.</p><p data-node-text-align="start" data-line-height-align="1.5"><a href="https://www.youtube.com/watch?v=ZhJP3a_r01M" target="_blank" rel="noopener noreferrer nofollow"><strong>Watch the Full Episode →</strong></a></p>								</div>
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									<p data-node-text-align="start" data-line-height-align="1.5" data-pm-slice="1 1 []">📈 <a href="https://www.mattridley.co.uk/blog/amaras-law/" target="_blank" rel="noopener noreferrer nofollow"><strong>Amara&#8217;s Law</strong></a>​</p><p data-node-text-align="start" data-line-height-align="1.5">Every transformative technology follows the same emotional arc: euphoria, crash, quiet revolution.</p><p data-node-text-align="start" data-line-height-align="1.5">Roy Amara, Stanford futurist, formalized what investors, technologists, and historians kept noticing: “We tend to overestimate the effect of a technology in the short run and underestimate the effect in the long run.” The internet disappointed everyone in 2001 and then restructured civilization by 2010. AI is currently in the “this was supposed to be magic” phase — which, historically, is exactly where the real transformation begins.</p><p data-node-text-align="start" data-line-height-align="1.5">The hype cycle isn’t a failure of technology. It’s a failure of timescale calibration. We’re bad at imagining compound change across decades. Our intuitions are built for linear time.</p><p data-node-text-align="start" data-line-height-align="1.5">The people who called the internet “overhyped” in 2001 were right — and then catastrophically, permanently wrong. Same with the Waymo/self-driving car Doomers/Boomers nowadays.</p><p data-node-text-align="start" data-line-height-align="1.5"><em>Whatever you’ve written off as “just hype” — check your timescale. You might be right about the year. Wrong about the decade.</em></p><p data-node-text-align="start" data-line-height-align="1.5"><a href="https://www.mattridley.co.uk/blog/amaras-law/" target="_blank" rel="noopener noreferrer nofollow"><strong>Read More about Amara&#8217;s Law→</strong></a></p>								</div>
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									<p data-line-height-align="1.5" data-pm-slice="1 1 []">A solitary sentinel in the search for the Universe&#8217;s origin. This long-exposure photograph captures the BICEP2 telescope at the South Pole, it’s ground screen glowing orange against the deep blue Antarctic sky, with the full arc of the Milky Way visible above it. The image, from reddit, embodies both the specific scientific mission and a deeper theme: a patient machine, pointed at the very long run, quiet and indifferent to the short-term hype cycles.</p>								</div>
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									<h2 data-pm-slice="1 1 []">Latest on Into The Impossible</h2><p>In this conversation, Rebecca Goldstein and I discuss why every human being is haunted by the need to matter, the four types of people and how each one tries to satisfy that longing, why Ludwig Boltzmann&#8217;s tragic death is a thermodynamic story, how depression maps onto entropy, whether AI can ever have a mattering instinct, and why heroic strivers are the most threatened by artificial intelligence.</p><p>We also get into what Freud got wrong about what women want, the physics of matter versus the philosophy of mattering, and why the second law of thermodynamics may be the most personal law in all of science.</p><p class="article-editor-paragraph">Channel members can <a class="article-editor-link ck-link" href="https://www.youtube.com/channel/UCmXH_moPhfkqCk6S3b9RWuw/join" rel="noopener noreferrer" target="_blank">watch it a day early — join here</a>.</p><p class="article-editor-paragraph article-editor-content__has-focus"><a class="article-editor-link email-button" href="https://www.youtube.com/watch?v=PzJuFCgmW9g" rel="noopener noreferrer" target="_blank"><strong>Watch on YouTube →</strong></a></p>								</div>
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									<p data-node-text-align="start" data-line-height-align="1.5" data-pm-slice="1 1 []">By popular demand, and for my mental health 😳, I am starting a paid “Office Hours” where you all can connect with me for the low price of $19.99 per hour. I get a lot of requests for coffee, to meet with folks one on one, to read people’s Theories of Everything etc. Due to extreme work overload, I’m only able to engage directly with supporters who show an ongoing commitment to dialogue—which is why I host a monthly Zoom session exclusively for patrons in the $19.99/month <a href="http://www.patreon.com/checkout/drbriankeating?rid=25468411" target="_blank" rel="noopener noreferrer nofollow"><strong>tier</strong></a>.</p><p data-node-text-align="start" data-line-height-align="1.5">It’s also available for paid Members of my Youtube channel at the <a href="https://www.youtube.com/channel/UCmXH_moPhfkqCk6S3b9RWuw/join" target="_blank" rel="noopener noreferrer nofollow"><strong>Cosmic Office Hours level </strong></a>(also $19.99/month). Join here and see you in my office hours!</p>								</div>
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		<title>Evolution builds what your blueprints can&#8217;t</title>
		<link>https://briankeating.com/science-broken/</link>
		
		<dc:creator><![CDATA[sabartigas]]></dc:creator>
		<pubDate>Wed, 01 Apr 2026 17:58:59 +0000</pubDate>
				<category><![CDATA[Blog]]></category>
		<guid isPermaLink="false">https://briankeating.com/?p=7496</guid>

					<description><![CDATA[Evolution builds what your blueprints can&#8217;t Dear Magicians, Science rarely collapses in flames; it erodes like a coastline, grain by grain, under the steady pressure of incentives misaligned with truth. We imagine error as fraud or ignorance, but more often it is compliance masquerading as rigor. The system doesn’t reward being right. It rewards being publishable, fundable, and—above all—agreeable. Consider the strange case of Ignaz Semmelweis, who demonstrated that handwashing could collapse mortality rates from puerperal fever from ~21% to nearly zero. His reward was not acclaim but exile into professional irrelevance. Fast forward a century and a half, and the story rhymes uncomfortably. During the pandemic, dissent from orthodoxy was not merely debated but often suppressed, even when articulated by highly credentialed scientists like Jay Bhattacharya, who argued for focused protection strategies. His treatment—quiet marginalization, reputational risk—was not an aberration but a signal. You can watch my full conversation with Bhattacharya here: Jay Bhattacharya: Follow Science, Not Scientists The irony is that science, the one human enterprise explicitly designed to correct itself, has built an immune system that sometimes rejects its own antibodies. Figures like Anthony Fauci and Francis Collins did not operate as cartoon villains; they operated as institutional actors optimizing for stability under uncertainty. But stability, when over-optimized, becomes dogma in a lab coat. The replication crisis, p-hacking, grant-chasing—these are not bugs. They are emergent properties of a system that confuses consensus with correctness. Even the mythology of Galileo Galilei persists in distorted form because it flatters our narrative that truth inevitably triumphs. It doesn’t. It competes. This is not an indictment of science, but of its operating system. Fix the incentives, and you recover truth as a byproduct. Leave them untouched, and truth becomes optional—an aesthetic choice in a marketplace of results. So the real question isn’t whether science is broken. It’s whether we have the courage to debug it. Until next time, have a M.A.G.I.C. Week, Brian P.S. I share other life lessons from generous Nobel Prize winners in my newest book, Focus Like a Nobel Prize Winner. Please pick up a copy and if you already did, Thank you (and please leave a review) P.P.S. 📷Check out Ad-free episodes on Patreon:patreon.com/drbriankeating Appearance https://www.youtube.com/watch?v=R8FsndUGTKE I was a guest on the This is The World Show this March. In this conversation, I explore why today’s AI may be trapped by its own success, how close we really are to existential risk, what went wrong with our inflation discovery, and how future experiments could reshape our understanding of the Big Bang, the multiverse, and even the possibility of alien intelligence. Watch the Full Episode → Genius 🏗️ You Can&#8217;t Design Your Way Out of Evolution Every complex system that works evolved from a simpler system that worked. Every complex system designed from scratch doesn&#8217;t work. ​John Gall wrote this in 1975. Nobody in systems engineering has successfully falsified it since. The implication is uncomfortable: you cannot design complexity. You can only grow it. The Soviet central planning apparatus, the U.S. healthcare system, every ambitious government IT project — all collapsed under the weight of top-down complexity that had no working simple version underneath it. Evolution doesn&#8217;t draft blueprints. It iterates relentlessly from functional simplicity. Every successful institution you admire started as something embarrassingly small that actually worked. This isn&#8217;t an argument against ambition. It&#8217;s an argument about method. What are you trying to design from scratch that you should be growing instead? Read More about Gall&#8217;s Law→ Image I’ll be a guest on Piers Morgan Uncensored tomorrow to discuss the Artemis 2 mission. I’ll be debating my old ‘friend’ Bart Sibrel. ​Check out my previous rebuttal of Bart’s claims that we never went to the Moon in the 1960s!​ Conversation https://www.youtube.com/watch?v=PzJuFCgmW9g Latest on Into The Impossible In this conversation, I am joined by Matt Kaplan, and we discuss why the pandemic exposed science&#8217;s dirty secrets to the public, how Ignaz Semmelweis discovered handwashing saved lives and was thrown in an asylum for it, why Katalin Karikó survived where others didn&#8217;t, the replication crisis and how funding models are making it worse, whether older scientists should control research dollars, why Galileo was never actually tortured, and what journalists and scientists must do differently before public trust collapses entirely. Channel members can watch it a day early — join here. Watch on YouTube → Subscribe to my podcast! More than 2M downloads! Advertisement By popular demand, and for my mental health 😳, I am starting a paid “Office Hours” where you all can connect with me for the low price of $19.99 per hour. I get a lot of requests for coffee, to meet with folks one on one, to read people’s Theories of Everything etc. Due to extreme work overload, I’m only able to engage directly with supporters who show an ongoing commitment to dialogue—which is why I host a monthly Zoom session exclusively for patrons in the $19.99/month tier. It’s also available for paid Members of my Youtube channel at the Cosmic Office Hours level (also $19.99/month). Join here and see you in my office hours!]]></description>
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					<h2 class="elementor-heading-title elementor-size-default">Evolution builds what your blueprints can't</h2>				</div>
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									<p class="article-editor-paragraph">Dear Magicians,</p><p class="article-editor-paragraph">Science rarely collapses in flames; it erodes like a coastline, grain by grain, under the steady pressure of incentives misaligned with truth. We imagine error as fraud or ignorance, but more often it is compliance masquerading as rigor. The system doesn’t reward being right. <a class="article-editor-link article-editor-link" href="https://www.youtube.com/watch?v=PzJuFCgmW9g" rel="noopener noreferrer" target="_blank">It rewards being publishable, fundable, and—above all—agreeable</a>.</p><p class="article-editor-paragraph">Consider the strange case of Ignaz Semmelweis, who demonstrated that handwashing could collapse mortality rates from puerperal fever from ~21% to nearly zero. His reward was not acclaim but exile into professional irrelevance. Fast forward a century and a half, and the story rhymes uncomfortably. During the pandemic, dissent from orthodoxy was not merely debated but often suppressed, even when articulated by highly credentialed scientists like Jay Bhattacharya, who argued for focused protection strategies. His treatment—quiet marginalization, reputational risk—was not an aberration but a signal.</p><p class="article-editor-paragraph">You can watch my full conversation with Bhattacharya here: <a class="article-editor-link article-editor-link" href="https://www.youtube.com/watch?v=iTnJNXYFg9M" rel="noopener noreferrer" target="_blank"><strong>Jay Bhattacharya: Follow Science, Not Scientists</strong></a></p><p class="article-editor-paragraph">The irony is that science, the one human enterprise explicitly designed to correct itself, has built an immune system that sometimes rejects its own antibodies. Figures like Anthony Fauci and Francis Collins did not operate as cartoon villains; they operated as institutional actors optimizing for stability under uncertainty. But stability, when over-optimized, becomes dogma in a lab coat.</p><p class="article-editor-paragraph">The replication crisis, p-hacking, grant-chasing—these are not bugs. They are emergent properties of a system that confuses consensus with correctness. Even the mythology of Galileo Galilei persists in distorted form because it flatters our narrative that truth inevitably triumphs. It doesn’t. It competes.</p><p class="article-editor-paragraph">This is not an indictment of science, but of its operating system. Fix the incentives, and you recover truth as a byproduct. Leave them untouched, and truth becomes optional—an aesthetic choice in a marketplace of results.</p><p class="article-editor-paragraph">So the real question isn’t whether science is broken. It’s whether we have the courage to debug it.</p><p class="article-editor-paragraph">Until next time, have a M.A.G.I.C. Week,</p><p class="article-editor-paragraph">Brian</p><p class="article-editor-paragraph"><em>P.S. I share other life lessons from generous Nobel Prize winners in my newest book, </em><a class="article-editor-link article-editor-link" href="https://a.co/d/hi50U9U" rel="noopener noreferrer"><em>Focus Like a Nobel Prize Winner. </em></a><em>Please pick up a copy and if you already did, Thank you (and please leave a review)</em></p><p class="article-editor-paragraph article-editor-content__has-focus"><em>P.P.S. </em>📷Check out Ad-free episodes on Patreon:<a class="article-editor-link article-editor-link" href="http://patreon.com/drbriankeating" rel="noopener noreferrer" target="_blank">patreon.com/drbriankeating</a></p>								</div>
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									<p data-node-text-align="start" data-line-height-align="1.5" data-pm-slice="1 1 []">I was a guest on the <a href="https://www.youtube.com/watch?v=R8FsndUGTKE" target="_blank" rel="noopener noreferrer nofollow"><strong>This is The World Show</strong></a> this March.</p><p data-node-text-align="start" data-line-height-align="1.5">In this conversation, I explore why today’s AI may be trapped by its own success, how close we really are to existential risk, what went wrong with our inflation discovery, and how future experiments could reshape our understanding of the Big Bang, the multiverse, and even the possibility of alien intelligence.</p><p data-node-text-align="start" data-line-height-align="1.5"><a href="https://www.youtube.com/watch?v=R8FsndUGTKE" target="_blank" rel="noopener noreferrer nofollow"><strong>Watch the Full Episode →</strong></a></p><p><br /><br /></p>								</div>
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									<p data-node-text-align="start" data-line-height-align="1.5" data-pm-slice="1 1 []"><strong>🏗️ You Can&#8217;t Design Your Way Out of Evolution</strong></p><p data-node-text-align="start" data-line-height-align="1.5">Every complex system that works evolved from a simpler system that worked. Every complex system designed from scratch doesn&#8217;t work.</p><p data-node-text-align="start" data-line-height-align="1.5">​<a href="https://www.google.com/search?q=Gall%27s%20Law%20systems%20thinking%20complexity" target="_blank" rel="noopener noreferrer nofollow"><strong>John Gall wrote this in 1975</strong></a>. Nobody in systems engineering has successfully falsified it since. The implication is uncomfortable: you cannot design complexity. You can only grow it. The Soviet central planning apparatus, the U.S. healthcare system, every ambitious government IT project — all collapsed under the weight of top-down complexity that had no working simple version underneath it.</p><p data-node-text-align="start" data-line-height-align="1.5">Evolution doesn&#8217;t draft blueprints. It iterates relentlessly from functional simplicity. Every successful institution you admire started as something embarrassingly small that actually worked.</p><p data-node-text-align="start" data-line-height-align="1.5">This isn&#8217;t an argument against ambition. It&#8217;s an argument about method.</p><p data-node-text-align="start" data-line-height-align="1.5"><em>What are you trying to design from scratch that you should be growing instead?</em></p><p data-node-text-align="start" data-line-height-align="1.5"><a href="https://www.google.com/search?q=Gall%27s%20Law%20systems%20thinking%20complexity" target="_blank" rel="noopener noreferrer nofollow"><strong>Read More about Gall&#8217;s Law→</strong></a></p>								</div>
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									<p data-node-text-align="start" data-line-height-align="1.5" data-pm-slice="1 1 []"><strong>I’ll be a guest on </strong><a href="https://www.youtube.com/watch?v=7kDmhhiqLao" target="_blank" rel="noopener noreferrer nofollow"><strong>Piers Morgan Uncensored</strong></a><strong> tomorrow to discuss the Artemis 2 mission.</strong></p><p data-node-text-align="start" data-line-height-align="1.5">I’ll be debating my old ‘friend’ Bart Sibrel.</p><p data-node-text-align="start" data-line-height-align="1.5">​<a href="https://www.youtube.com/watch?v=7kDmhhiqLao" target="_blank" rel="noopener noreferrer nofollow"><strong>Check out my previous rebuttal of Bart’s claims that we never went to the Moon in the 1960s</strong></a>!​</p>								</div>
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		<title>I kept citing a dead theory because everyone else did</title>
		<link>https://briankeating.com/dead-theory/</link>
		
		<dc:creator><![CDATA[sabartigas]]></dc:creator>
		<pubDate>Tue, 24 Mar 2026 14:12:52 +0000</pubDate>
				<category><![CDATA[Blog]]></category>
		<guid isPermaLink="false">https://briankeating.com/?p=7460</guid>

					<description><![CDATA[I kept citing a dead theory because everyone else did Dear Magicians, The Half-Second That Made You Possible I was staring at a houseplant last Tuesday. Not because my Netflix subscription expired. But rather it caught my eye because I couldn&#8217;t stop thinking about iron. Specifically, the iron in my blood that used to be inside a star that died before our sun was born. The plant was ordinary. Green leaves, probably overwatered. But here&#8217;s what stopped me: that plant&#8217;s chlorophyll molecule is nearly identical to my hemoglobin, except where my blood has iron at its center, the plant has magnesium. Same structure, different metal. Both essential. Both impossible without stars that exploded in half a second. Let me explain why this matters more than your next grant application. The Most Important Half-Second in Cosmic History A massive star—eight to twenty times our sun&#8217;s mass—burns through its hydrogen for about seven million years. Seven million years of nuclear fusion, of converting hydrogen to helium, helium to carbon, carbon to oxygen, oxygen to silicon. Then something remarkable happens. For precisely half a second, the star fuses silicon into iron. Not approximately half a second. Not &#8220;roughly&#8221; half a second. Exactly. If this fusion lasted any shorter, insufficient iron would form to seed future planets with the heavy elements necessary for life. Any longer, and the universe would be nothing but iron—no silicon for rocks, no carbon for biology, no oxygen to breathe. The timing is so precise it defies comprehension. Seven million years of stellar evolution culminating in half a second that determines whether complex life can ever exist. That&#8217;s one part in ten trillion. Try explaining that to your department&#8217;s tenure committee. Your Blood Contains the Ashes of Dead Stars When that half-second ends, the star collapses under its own gravity and explodes as a supernova. The iron—along with carbon, nitrogen, oxygen, calcium—gets blasted across light-years of space. Eventually, some of it condenses into new solar systems. Planets form. Oceans appear. And four billion years later, that iron ends up in your bloodstream, binding oxygen molecules so you can read this sentence. The magnesium in that houseplant came from the same explosion. Same origin story, different biological pathway. Both essential for life as we know it. Both impossible without that precise half-second of stellar alchemy. Think about that the next time you&#8217;re questioning your career trajectory. The Design Question Nobody Answers My students always ask the obvious question: &#8220;Does this prove the universe was designed for life?&#8221; Here&#8217;s what I tell them: It proves something more interesting. It proves that the universe is capable of producing beings who can ask why the universe is capable of producing beings who can ask why. The timing isn&#8217;t just fine-tuned for iron production—it&#8217;s fine-tuned for consciousness to emerge and recognize the fine-tuning. But design implies a designer, and that leads us somewhere physics can&#8217;t follow. What we can say is this: the same processes that created iron in distant supernovae also created the conditions for you to question your purpose. The universe isn&#8217;t just habitable—it&#8217;s comprehensible. That&#8217;s either the luckiest accident imaginable, or it suggests something deeper about the relationship between consciousness and cosmos. Your Career is Not a Straight Line That houseplant doesn&#8217;t know it&#8217;s using magnesium instead of iron. It just grows toward the light, following biological programming billions of years in the making. We have the same programming, but with an added feature: we can question our direction. The iron in your blood took a seven-billion-year journey through space to reach you. Your career setbacks might be the equivalent of that half-second fusion—precisely timed destruction that creates the elements for your next iteration. What if your current confusion about career path is actually the universe&#8217;s way of producing something that couldn&#8217;t exist through linear progression? What if your failures are heavy elements waiting to be distributed across your future projects? When did I lose the ability to see destruction as creative force? What Are You Walking Past? That houseplant will never understand astrophysics. But it knows something I forgot for years: grow toward the light, use what&#8217;s available, don&#8217;t apologize for needing different elements than the plant next to you. The iron in your blood connects you to cosmic processes beyond comprehension. The setbacks in your career might be connecting you to professional possibilities beyond your current imagination. What elements are you refusing to fuse because the timing seems wrong? What supernova are you preventing because you&#8217;re afraid of the explosion? The universe took seven million years to prepare for half a second that made you possible. How long are you willing to prepare for your own transformation? Until next time, have a M.A.G.I.C. Week, Brian P.S. I share other life lessons from generous Nobel Prize winners in my newest book, Focus Like a Nobel Prize Winner. Please pick up a copy and if you already did, Thank you (and please leave a review) Appearance https://www.youtube.com/watch?v=9OAowkp-el4 I was a guest on the Jordan Peterson Podcast. We got into the deepest question cosmology can ask — why does the universe exist at all, and why does that question hit people like a religious experience? Here&#8217;s what we talked about: the way cosmology functions as the ultimate origin story, why it inevitably evokes existential and spiritual responses, and how modern fascination with UFOs, multiverses, and simulation hypotheses serves as a secular substitute for traditional creation narratives. The core provocation: people who reject religion still can&#8217;t live without overarching metaphysical stories, so they reinvent creator-like intelligences — advanced civilizations, simulation architects — that deliver the explanatory comfort of a deity without the moral obligations. Genius 🧟 Zombie Theories In science, some theories are killed by data. Others are killed by data but refuse to lie down. Researchers formally catalogued &#8220;zombie theories&#8221;—falsified frameworks that persist in textbooks, grant proposals, and clinical practice years after being empirically demolished. They survive because entire careers, institutions, and treatment protocols were built on them. Retracting the theory means retracting the]]></description>
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					<h2 class="elementor-heading-title elementor-size-default">I kept citing a dead theory because everyone else did</h2>				</div>
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									<p>Dear Magicians,</p><p><strong>The Half-Second That Made You Possible</strong></p><p>I was staring at a houseplant last Tuesday. Not because my Netflix subscription expired. But rather it caught my eye because I couldn&#8217;t stop thinking about iron. Specifically, the iron in my blood that used to be inside a star that died before our sun was born.</p><p>The plant was ordinary. Green leaves, probably overwatered. But here&#8217;s what stopped me: that plant&#8217;s chlorophyll molecule is nearly identical to my hemoglobin, except where my blood has iron at its center, the plant has magnesium. Same structure, different metal. Both essential. Both impossible without stars that exploded in half a second.</p><p>Let me explain why this matters more than your next grant application.</p><p><strong>The Most Important Half-Second in Cosmic History</strong></p><p>A massive star—eight to twenty times our sun&#8217;s mass—burns through its hydrogen for about seven million years. Seven million years of nuclear fusion, of converting hydrogen to helium, helium to carbon, carbon to oxygen, oxygen to silicon. Then something remarkable happens.</p><p>For precisely half a second, the star fuses silicon into iron.</p><p>Not approximately half a second. Not &#8220;roughly&#8221; half a second. Exactly. If this fusion lasted any shorter, insufficient iron would form to seed future planets with the heavy elements necessary for life. Any longer, and the universe would be nothing but iron—no silicon for rocks, no carbon for biology, no oxygen to breathe.</p><p>The timing is so precise it defies comprehension. Seven million years of stellar evolution culminating in half a second that determines whether complex life can ever exist. That&#8217;s one part in ten trillion. Try explaining that to your department&#8217;s tenure committee.</p><p><strong>Your Blood Contains the Ashes of Dead Stars</strong></p><p>When that half-second ends, the star collapses under its own gravity and explodes as a supernova. The iron—along with carbon, nitrogen, oxygen, calcium—gets blasted across light-years of space. Eventually, some of it condenses into new solar systems. Planets form. Oceans appear. And four billion years later, that iron ends up in your bloodstream, binding oxygen molecules so you can read this sentence.</p><p>The magnesium in that houseplant came from the same explosion. Same origin story, different biological pathway. Both essential for life as we know it. Both impossible without that precise half-second of stellar alchemy.</p><p>Think about that the next time you&#8217;re questioning your career trajectory.</p><p><strong>The Design Question Nobody Answers</strong></p><p>My students always ask the obvious question: &#8220;Does this prove the universe was designed for life?&#8221;</p><p>Here&#8217;s what I tell them: It proves something more interesting. It proves that the universe is capable of producing beings who can ask why the universe is capable of producing beings who can ask why. The timing isn&#8217;t just fine-tuned for iron production—it&#8217;s fine-tuned for consciousness to emerge and recognize the fine-tuning.</p><p>But design implies a designer, and that leads us somewhere physics can&#8217;t follow. What we can say is this: the same processes that created iron in distant supernovae also created the conditions for you to question your purpose. The universe isn&#8217;t just habitable—it&#8217;s comprehensible. That&#8217;s either the luckiest accident imaginable, or it suggests something deeper about the relationship between consciousness and cosmos.</p><p><strong>Your Career is Not a Straight Line</strong></p><p>That houseplant doesn&#8217;t know it&#8217;s using magnesium instead of iron. It just grows toward the light, following biological programming billions of years in the making. We have the same programming, but with an added feature: we can question our direction.</p><p>The iron in your blood took a seven-billion-year journey through space to reach you. Your career setbacks might be the equivalent of that half-second fusion—precisely timed destruction that creates the elements for your next iteration.</p><p>What if your current confusion about career path is actually the universe&#8217;s way of producing something that couldn&#8217;t exist through linear progression? What if your failures are heavy elements waiting to be distributed across your future projects?</p><p>When did I lose the ability to see destruction as creative force?</p><p><strong>What Are You Walking Past?</strong></p><p>That houseplant will never understand astrophysics. But it knows something I forgot for years: grow toward the light, use what&#8217;s available, don&#8217;t apologize for needing different elements than the plant next to you.</p><p>The iron in your blood connects you to cosmic processes beyond comprehension. The setbacks in your career might be connecting you to professional possibilities beyond your current imagination.</p><p>What elements are you refusing to fuse because the timing seems wrong? What supernova are you preventing because you&#8217;re afraid of the explosion?</p><p>The universe took seven million years to prepare for half a second that made you possible. How long are you willing to prepare for your own transformation?</p><p>Until next time, have a M.A.G.I.C. Week,</p><p>Brian</p><p><em>P.S. I share other life lessons from generous Nobel Prize winners in my newest book, </em><a class="ck-link" href="https://a.co/d/hi50U9U" target="_blank" rel="noopener noreferrer"><em>Focus Like a Nobel Prize Winner. </em></a><em>Please pick up a copy and if you already did, Thank you (and please leave a review)</em></p>								</div>
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									<p>I was a guest on the <strong>Jordan Peterson Podcast</strong>. We got into the deepest question cosmology can ask — why does the universe exist at all, and why does that question hit people like a religious experience?</p><p>Here&#8217;s what we talked about: the way cosmology functions as the ultimate origin story, why it inevitably evokes existential and spiritual responses, and how modern fascination with UFOs, multiverses, and simulation hypotheses serves as a secular substitute for traditional creation narratives.</p><p>The core provocation: people who reject religion still can&#8217;t live without overarching metaphysical stories, so they reinvent creator-like intelligences — advanced civilizations, simulation architects — that deliver the explanatory comfort of a deity without the moral obligations.</p><p><br /><br /></p>								</div>
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																<a href="https://pmc.ncbi.nlm.nih.gov/articles/PMC8139580/" target="_blank" rel="noopener">
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									<p data-node-text-align="start" data-line-height-align="1.5" data-pm-slice="1 1 []">🧟 <strong>Zombie Theories</strong></p><p data-node-text-align="start" data-line-height-align="1.5">In science, some theories are killed by data. Others are killed by data but refuse to lie down.</p><p data-node-text-align="start" data-line-height-align="1.5">Researchers formally catalogued &#8220;zombie theories&#8221;—falsified frameworks that persist in textbooks, grant proposals, and clinical practice years after being empirically demolished. They survive because entire careers, institutions, and treatment protocols were built on them. Retracting the theory means retracting the people who built their work on it.</p><p data-node-text-align="start" data-line-height-align="1.5">Science progresses, as Max Planck darkly observed, &#8220;one funeral at a time.” Maybe because these Zombie theories survive because Zombies don’t have funerals?? Anyway, the problem isn&#8217;t that scientists are corrupt. It&#8217;s that they&#8217;re human. Sunk costs feel real, even when the theory doesn’t. So my question to you isn&#8217;t whether there are zombie theories in your field. There are. The question is which ones you&#8217;re currently citing.</p><p data-node-text-align="start" data-line-height-align="1.5"><a href="https://pmc.ncbi.nlm.nih.gov/articles/PMC8139580/" target="_blank" rel="noopener noreferrer nofollow"><strong>Read More at the National Library of Medicine→</strong></a></p>								</div>
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									<h2 data-pm-slice="1 1 []">Latest on Into The Impossible</h2><p>Every field has its zombie theories — frameworks that should be dead but keep getting cited because too many careers were built on them. Planck said science advances one funeral at a time. I&#8217;ve been thinking about which funerals are overdue. This week I speak to Dr. Michael Wong, a revolutionary thinker who believes that, despite many, many funerals in physics since the creation of thermodynamics, we scientists missed an entire new law of nature — time’s second arrow, the title of his book.</p><p>What&#8217;s the zombie theory in your world — the idea everyone pretends still works? It doesn&#8217;t have to be science. It could be a management framework, a parenting philosophy, a diet protocol, an economic assumption. Reply and tell me which undead idea you&#8217;re done pretending to believe.</p><p>Channel members can <a class="ck-link" href="https://www.youtube.com/channel/UCmXH_moPhfkqCk6S3b9RWuw/join" target="_blank" rel="noopener noreferrer">watch it a day early — join here</a>.</p>								</div>
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		<title>I fed the machine that was eating my field</title>
		<link>https://briankeating.com/molochs-bargain/</link>
		
		<dc:creator><![CDATA[sabartigas]]></dc:creator>
		<pubDate>Tue, 17 Mar 2026 15:43:35 +0000</pubDate>
				<category><![CDATA[Blog]]></category>
		<guid isPermaLink="false">https://briankeating.com/?p=7433</guid>

					<description><![CDATA[I fed the machine that was eating my field Dear Magicians, I spent a decade playing a game I knew was broken. Not because I was naive. Because stopping meant losing. That’s the architecture of the trap — it doesn’t require ignorance from its participants. It requires rationality. In my twenties I published papers I wasn’t sure were important. Not because they were intrinsically bad or safe; after all that may have required courage in the wrong direction. These were technically competent, methodologically sound, and aimed at the narrowest possible questions because narrow questions produce citable results. Citable results produce tenure. Tenure produces freedom. Freedom was the goal. The cost of freedom was a decade spent not using it. The poet Allen Ginsberg called this dynamic Moloch — borrowing from the Canaanite god who demanded child sacrifice. The writer Scott Alexander formalized it: situations where every individual is choosing rationally and the collective outcome is catastrophic for everyone. Arms races. Outrage algorithms. Academic publishing. The game is visibly broken. Nobody stops playing because unilateral disarmament means professional death. Here’s what nobody tells you about Moloch games: the players aren’t the problem. The incentive structure is the problem. And incentive structures don’t reform themselves because the people with the power to change them are the ones the current structure selected for. I watch postdocs slice their best ideas into minimum publishable units — the intellectual equivalent of selling a house for lumber. They know it degrades the work. Their advisors know. The committee reviewing their dossier knows. Everyone performs the ritual because the alternative is being the one who didn’t. The Talmud has a phrase for this: lifnim mishurat hadin — going beyond the strict letter of the law. The rabbis understood that systems optimized purely for compliance produce compliant people, not good ones. The fix isn’t better rules. It’s cultivating the kind of person who occasionally refuses to play. You can’t beat a Moloch game from inside it. You can only change the rules, or build something adjacent where different rules apply. That’s what this newsletter is, in its small way. A space outside the algorithm, the citation index, the outrage loop. The game is broken. You already know this. The question is what you’re building instead. Until next time, have a M.A.G.I.C. Week, Brian P.S. I share other life lessons from generous Nobel Prize winners in my newest book, Focus Like a Nobel Prize Winner. Please pick up a copy and if you already did, Thank you (and please leave a review) Appearance https://www.youtube.com/watch?v=-liSFrFT46s I was a guest lecturer on Peterson Academy. My nine-hour Intro to Cosmology course just launched, and Lecture 1 is live now. Here’s what we covered: cosmology as the laws of physics applied to the universe as a whole — origin, fate, expansion, the cosmic fossils (CMB, galaxies, dark matter, dark energy) that let us reconstruct billions of years of history from a single sky. I trace the arc from Genesis and ancient Egyptian cyclic models through Aristotle, Newton, and Einstein, all the way to precision cosmology. The deeper thread: cosmology is the one science where you can’t rerun the experiment, so error, humility, and the intersections with philosophy and theology aren’t optional — they’re built into the discipline. Watch the Full Episode → Enroll now for immediate access to the full 9h course at https://petersonacademy.com/?utm_source=Keating Genius Moloch&#8217;s Bargain Imagine a game where every player is choosing rationally—and the outcome is catastrophic for everyone. Essayist Scott Alexander named this dynamic after the Canaanite god of child sacrifice: Moloch. It describes competitive situations where individual optimization leads to collective destruction. Nuclear arms races. Social media outrage loops. Academic publish-or-perish. Everyone knows the game is broken. Nobody stops playing—because stopping unilaterally means losing. Most systems we call “dysfunctional” are actually functioning perfectly—just not for us. They’re optimizing for their own perpetuation, not human flourishing. That distinction matters enormously when you’re trying to fix them. You can’t win a Moloch game by playing harder. You win by changing the rules, or refusing to play. Which Moloch’s bargain have you quietly accepted as “just how things work”? The answer is uncomfortable. Read More at Slate Star Codex→ Image The superluminous supernova SN 2024afav / magnetar birth cry — a system that destroys what created it, producing something radically new — much like the Canaanite deity, Moloch. Conversation https://www.youtube.com/watch?v=wkHW2eV7mAs Latest on Into The Impossible This week on Into the Impossible I sit down with neuroscientist David Sussillo — Meta Reality Labs researcher, Stanford professor, and author of Emergence. David’s story is the living counterexample to everything I just wrote about Moloch: he grew up in group homes with drug-addicted parents and fought his way to the frontier of computational neuroscience and brain-machine interfaces. We talk about how intelligence emerges from chaos, why the brain is the ultimate system that nobody designed, and what recurrent neural networks actually teach us about consciousness. If the Musing was about broken systems trapping rational people, this conversation is about what happens when someone refuses the trap entirely. Channel members can watch it a day early — join here. Watch on YouTube → Subscribe to my podcast! More than 2M downloads! Advertisement By popular demand, and for my mental health 😳, I am starting a paid “Office Hours” where you all can connect with me for the low price of $19.99 per hour. I get a lot of requests for coffee, to meet with folks one on one, to read people’s Theories of Everything etc. Due to extreme work overload, I’m only able to engage directly with supporters who show an ongoing commitment to dialogue—which is why I host a monthly Zoom session exclusively for patrons in the $19.99/month tier. It’s also available for paid Members of my Youtube channel at the Cosmic Office Hours level (also $19.99/month). Join here and see you in my office hours!]]></description>
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									<p data-pm-slice="1 1 []">Dear Magicians,</p><p>I spent a decade playing a game I knew was broken.</p><p>Not because I was naive. Because stopping meant losing. That’s the architecture of the trap — it doesn’t require ignorance from its participants. It requires rationality.</p><p>In my twenties I published papers I wasn’t sure were important. Not because they were intrinsically bad or safe; after all that may have required courage in the wrong direction. These were technically competent, methodologically sound, and aimed at the narrowest possible questions because narrow questions produce citable results. Citable results produce tenure. Tenure produces freedom. Freedom was the goal. The cost of freedom was a decade spent not using it.</p><p>The poet Allen Ginsberg called this dynamic Moloch — borrowing from the Canaanite god who demanded child sacrifice. The writer Scott Alexander formalized it: situations where every individual is choosing rationally and the collective outcome is catastrophic for everyone. Arms races. Outrage algorithms. Academic publishing. The game is visibly broken. Nobody stops playing because unilateral disarmament means professional death.</p><p>Here’s what nobody tells you about Moloch games: the players aren’t the problem. The incentive structure is the problem. And incentive structures don’t reform themselves because the people with the power to change them are the ones the current structure selected for.</p><p>I watch postdocs slice their best ideas into minimum publishable units — the intellectual equivalent of selling a house for lumber. They know it degrades the work. Their advisors know. The committee reviewing their dossier knows. Everyone performs the ritual because the alternative is being the one who didn’t.</p><p>The Talmud has a phrase for this: <em>lifnim mishurat hadin</em> — going beyond the strict letter of the law. The rabbis understood that systems optimized purely for compliance produce compliant people, not good ones. The fix isn’t better rules. It’s cultivating the kind of person who occasionally refuses to play.</p><p>You can’t beat a Moloch game from inside it. You can only change the rules, or build something adjacent where different rules apply. That’s what this newsletter is, in its small way. A space outside the algorithm, the citation index, the outrage loop.</p><p>The game is broken. You already know this. The question is what you’re building instead.</p><p>Until next time, have a M.A.G.I.C. Week,</p><p>Brian</p><p><em>P.S. I share other life lessons from generous Nobel Prize winners in my newest book, </em><a href="https://a.co/d/hi50U9U" target="_blank" rel="noopener noreferrer nofollow"><em>Focus Like a Nobel Prize Winner. </em></a><em>Please pick up a copy and if you already did, Thank you (and please leave a review)</em></p>								</div>
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									<p data-node-text-align="start" data-line-height-align="1.5" data-pm-slice="1 1 []">I was a guest lecturer on Peterson Academy. My nine-hour Intro to Cosmology course just launched, and <a href="https://www.youtube.com/watch?v=-liSFrFT46s" target="_blank" rel="noopener noreferrer nofollow"><strong>Lecture 1 is live now</strong></a>.</p><p data-node-text-align="start" data-line-height-align="1.5">Here’s what we covered: cosmology as the laws of physics applied to the universe as a whole — origin, fate, expansion, the cosmic fossils (CMB, galaxies, dark matter, dark energy) that let us reconstruct billions of years of history from a single sky. I trace the arc from Genesis and ancient Egyptian cyclic models through Aristotle, Newton, and Einstein, all the way to precision cosmology.</p><p data-node-text-align="start" data-line-height-align="1.5">The deeper thread: cosmology is the one science where you can’t rerun the experiment, so error, humility, and the intersections with philosophy and theology aren’t optional — they’re built into the discipline.</p><p data-node-text-align="start" data-line-height-align="1.5"><a href="https://www.youtube.com/watch?v=-liSFrFT46s" target="_blank" rel="noopener noreferrer nofollow"><strong>Watch the Full Episode →</strong></a></p><p data-node-text-align="start" data-line-height-align="1.5"><strong>Enroll now for immediate access to the full 9h course at </strong><a href="https://petersonacademy.com/?utm_source=Keating" target="_blank" rel="noopener noreferrer nofollow" data-link-auto=""><strong>https://petersonacademy.com/?utm_source=Keating</strong></a></p><p><br /><br /></p>								</div>
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									<h3 data-node-text-align="start" data-line-height-align="1.25" data-pm-slice="1 1 []"><strong>Moloch&#8217;s Bargain</strong></h3><p data-node-text-align="start" data-line-height-align="1.5">Imagine a game where every player is choosing rationally—and the outcome is catastrophic for everyone.</p><p data-node-text-align="start" data-line-height-align="1.5">Essayist <a href="https://slatestarcodex.com/2014/07/30/meditations-on-moloch/" target="_blank" rel="noopener noreferrer nofollow"><strong>Scott Alexander</strong></a> named this dynamic after the Canaanite god of child sacrifice: Moloch. It describes competitive situations where individual optimization leads to collective destruction. Nuclear arms races. Social media outrage loops. Academic publish-or-perish. Everyone knows the game is broken. Nobody stops playing—because stopping unilaterally means losing.</p><p data-node-text-align="start" data-line-height-align="1.5">Most systems we call “dysfunctional” are actually functioning perfectly—just not for us. They’re optimizing for their own perpetuation, not human flourishing. That distinction matters enormously when you’re trying to fix them.</p><p data-node-text-align="start" data-line-height-align="1.5">You can’t win a Moloch game by playing harder. You win by changing the rules, or refusing to play.</p><p data-node-text-align="start" data-line-height-align="1.5"><em>Which Moloch’s bargain have you quietly accepted as “just how things work”? The answer is uncomfortable.</em></p><p data-node-text-align="start" data-line-height-align="1.5"><a href="https://slatestarcodex.com/2014/07/30/meditations-on-moloch/" target="_blank" rel="noopener noreferrer nofollow"><strong>Read More at Slate Star Codex→</strong></a></p>								</div>
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									<h2 data-pm-slice="1 1 []">Latest on Into The Impossible</h2><p data-node-text-align="start" data-line-height-align="1.5" data-pm-slice="1 1 []">This week on Into the Impossible I sit down with neuroscientist David Sussillo — Meta Reality Labs researcher, Stanford professor, and author of Emergence.</p><p data-node-text-align="start" data-line-height-align="1.5">David’s story is the living counterexample to everything I just wrote about Moloch: he grew up in group homes with drug-addicted parents and fought his way to the frontier of computational neuroscience and brain-machine interfaces. We talk about how intelligence emerges from chaos, why the brain is the ultimate system that nobody designed, and what recurrent neural networks actually teach us about consciousness.</p><p data-node-text-align="start" data-line-height-align="1.5">If the Musing was about broken systems trapping rational people, this conversation is about what happens when someone refuses the trap entirely.</p><p data-node-text-align="start" data-line-height-align="1.5">Channel members can <a href="https://www.youtube.com/channel/UCmXH_moPhfkqCk6S3b9RWuw/join" target="_blank" rel="noopener noreferrer nofollow"><strong>watch it a day early — join here</strong></a>.</p><p data-node-text-align="start" data-line-height-align="1.5"><a href="https://www.youtube.com/watch?v=wkHW2eV7mAs" target="_blank" rel="noopener noreferrer nofollow"><strong>Watch on YouTube →</strong></a></p>								</div>
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									<p data-node-text-align="start" data-line-height-align="1.5" data-pm-slice="1 1 []">By popular demand, and for my mental health 😳, I am starting a paid “Office Hours” where you all can connect with me for the low price of $19.99 per hour. I get a lot of requests for coffee, to meet with folks one on one, to read people’s Theories of Everything etc. Due to extreme work overload, I’m only able to engage directly with supporters who show an ongoing commitment to dialogue—which is why I host a monthly Zoom session exclusively for patrons in the $19.99/month <a href="http://www.patreon.com/checkout/drbriankeating?rid=25468411" target="_blank" rel="noopener noreferrer nofollow"><strong>tier</strong></a>.</p><p data-node-text-align="start" data-line-height-align="1.5">It’s also available for paid Members of my Youtube channel at the <a href="https://www.youtube.com/channel/UCmXH_moPhfkqCk6S3b9RWuw/join" target="_blank" rel="noopener noreferrer nofollow"><strong>Cosmic Office Hours level </strong></a>(also $19.99/month). Join here and see you in my office hours!</p>								</div>
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		<title>Peter Higgs Wouldn&#8217;t Get Hired Today. Neither Would I.</title>
		<link>https://briankeating.com/god-particle/</link>
		
		<dc:creator><![CDATA[sabartigas]]></dc:creator>
		<pubDate>Mon, 16 Mar 2026 21:16:34 +0000</pubDate>
				<category><![CDATA[Blog]]></category>
		<guid isPermaLink="false">https://briankeating.com/?p=7405</guid>

					<description><![CDATA[Peter Higgs Wouldn&#8217;t Get Hired Today. Neither Would I. Dear Magicians, In a 2013 interview with The Guardian, he observed that he &#8220;wouldn&#8217;t be productive enough for today&#8217;s academic system&#8221; — and would likely have been fired before his most important work appeared. He said this without bitterness. It was just a fact about the environment he was describing. He was right, and it&#8217;s worth sitting with how right he was. In 1964, Higgs published the paper predicting the boson that would eventually carry his name. That paper was 2 pages. It followed a 3-page paper in the same year. Between 1966 and 1972, he published essentially nothing. By the metrics that govern modern physics departments — annual output, grant renewal, h-index trajectory — his career would have been flagged, reviewed, and quietly terminated somewhere around 1968. The Higgs boson wasn&#8217;t confirmed until 2012. The Nobel Prize arrived in 2013. The mechanism he described in those two pages reshaped our understanding of why anything has mass. The entire Standard Model leans on it. None of that would have happened inside a modern research university&#8217;s performance review cycle. I&#8217;m not Peter Higgs. But I know what it is to pursue an idea for years without publishable output — the BICEP instrument had problems that took a decade to diagnose properly. I&#8217;ve watched colleagues with deeper physical intuition than mine leave the field not because the field rejected their ideas, but because the funding cycle rejected their silence. The machine isn&#8217;t selecting for the best physics. It&#8217;s selecting for the most legible physics — work that can be explained to a committee in a grant renewal, broken into annual milestones, and defended at every step. Higgs was doing something more fundamental. He was thinking. The lesson isn&#8217;t nostalgia. The lesson is that whatever produced Peter Higgs — whatever institutional conditions allowed a person to think slowly and deeply for years without output — has been optimized away. We replaced it with productivity metrics because productivity metrics are measurable. The Higgs field is everywhere, permeating all of space, giving mass to everything that has it. The conditions that produced Peter Higgs were not everywhere. They were specific, fragile, and we destroyed them because they didn&#8217;t look like progress. Until next time, have a M.A.G.I.C. Week, Brian P.S. I share other life lessons from generous Nobel Prize winners in my newest book, Focus Like a Nobel Prize Winner. Please pick up a copy and if you already did, Thank you (and please leave a review) P.P.S.: The system that produced Peter Higgs no longer exists. What would you say we should do to get it back? Does academia itself needs to change? That’s the subject of my conversation with Aswath Damodaran.You can watch it here if you&#8217;re a member of my YouTube channel, or if you&#8217;re not, you can wait till tomorrow when it&#8217;s available to the public. Read Past Musings on BrianKeating.com → Appearance https://www.youtube.com/watch?v=xd6NuFWWMAM My friend Jake Newfield put together something worth sharing — a long-form conversation on my quest for the origin of the universe, covering the Simons Observatory, the CMB, and what it actually feels like to chase a signal that may or may not exist. Along the way, we touch upon the perils and promises of AI in science. Watch it here.​ Watch the Full Episode → Genius We built telescopes to see further. That was the story for 400 years. Rubin changes the story. On February 24th, the Vera C. Rubin Observatory didn’t produce a breathtaking image. It produced 800,000 alerts — in a single night. Supernovae. Asteroids. Flickering black holes. All flagged, processed, and distributed to researchers worldwide in under two minutes. The system is eventually expected to reach seven million alerts per night. The bottleneck in astronomy is no longer observation. It’s attention.Which means the rarest resource in the universe isn’t photons — it’s the ability to focus on what matters among an incomprehensible flood of signal. Sound familiar? That’s not just a cosmic problem. It’s your problem every morning. Read More at Sky &#38; Telescope → ​Watch my viral interview with Mario Juric from last spring&#8217;s first light extravaganza! Image Preparing for last week&#8217;s lunar eclipse at The POLITE Observatory! Conversation https://www.youtube.com/watch?v=iGEMmbS6IqU What&#8217;s The Real Value of Your Degree? The system that produced Peter Higgs no longer exists. It was replaced, piece by piece, with something more accountable, more measurable, and less capable of producing Peter Higgs. What would you trade to get it back? What would you have to give up? some say academia itself needs to change, and that was the subject of my conversation with Aswath Damodaran. You can watch it here if you&#8217;re a member of my YouTube channel, or if you&#8217;re not, you can wait till tomorrow when it&#8217;s available to the public. Members really help the channel get the attention from the dreaded AI algorithm that YouTube uses to promote videos over others. I could really use your help, and it&#8217;s only $1.49 /month. Watch on YouTube → Subscribe to my podcast! More than 2M downloads! Upcoming Episode Upcoming Guest Vivienne Ming will be on The INTO THE IMPOSSIBLE Podcast soon. Vivienne is a theoretical neuroscientist and AI researcher known for using machine learning to tackle deeply human problems—from predicting bipolar episodes to redesigning education and helping people recover lost cognitive abilities. What would you ask someone building AI to understand—and potentially improve—the human mind? Submit your questions here: https://tally.so/r/mevW70 Advertisement By popular demand, and for my mental health 😳, I am starting a paid “Office Hours” where you all can connect with me for the low price of $19.99 per hour. I get a lot of requests for coffee, to meet with folks one on one, to read people’s Theories of Everything etc. Due to extreme work overload, I’m only able to engage directly with supporters who show an ongoing commitment to dialogue—which is why I host a monthly Zoom session exclusively for patrons in the $19.99/month tier. It’s also available for paid Members of my Youtube channel at the]]></description>
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					<h2 class="elementor-heading-title elementor-size-default">Peter Higgs Wouldn't Get Hired Today. Neither Would I.</h2>				</div>
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									<p>Dear Magicians,</p><p>In a 2013 interview with <em>The Guardian</em>, he observed that he &#8220;wouldn&#8217;t be productive enough for today&#8217;s academic system&#8221; — and would likely have been fired before his most important work appeared. He said this without bitterness. It was just a fact about the environment he was describing.</p><p>He was right, and it&#8217;s worth sitting with how right he was.</p><p>In 1964, Higgs published the paper predicting the boson that would eventually carry his name. That paper was 2 pages. It followed a 3-page paper in the same year. Between 1966 and 1972, he published essentially nothing. By the metrics that govern modern physics departments — annual output, grant renewal, h-index trajectory — his career would have been flagged, reviewed, and quietly terminated somewhere around 1968.</p><p>The Higgs boson wasn&#8217;t confirmed until 2012. The Nobel Prize arrived in 2013. The mechanism he described in those two pages reshaped our understanding of why anything has mass. The entire Standard Model leans on it.</p><p>None of that would have happened inside a modern research university&#8217;s performance review cycle.</p><p>I&#8217;m not Peter Higgs. But I know what it is to pursue an idea for years without publishable output — the BICEP instrument had problems that took a decade to diagnose properly. I&#8217;ve watched colleagues with deeper physical intuition than mine leave the field not because the field rejected their ideas, but because the funding cycle rejected their silence.</p><p>The machine isn&#8217;t selecting for the best physics. It&#8217;s selecting for the most <em>legible</em> physics — work that can be explained to a committee in a grant renewal, broken into annual milestones, and defended at every step.</p><p>Higgs was doing something more fundamental. He was thinking.</p><p>The lesson isn&#8217;t nostalgia. The lesson is that whatever produced Peter Higgs — whatever institutional conditions allowed a person to think slowly and deeply for years without output — has been optimized away. We replaced it with productivity metrics because productivity metrics are measurable.</p><p>The Higgs field is everywhere, permeating all of space, giving mass to everything that has it. The conditions that produced Peter Higgs were not everywhere. They were specific, fragile, and we destroyed them because they didn&#8217;t look like progress.</p><p>Until next time, have a M.A.G.I.C. Week,</p><p>Brian</p><p><em>P.S. I share other life lessons from generous Nobel Prize winners in my newest book, </em><a class="ck-link" href="https://a.co/d/hi50U9U" target="_blank" rel="noopener noreferrer"><em>Focus Like a Nobel Prize Winner. </em></a><em>Please pick up a copy and if you already did, Thank you (and please leave a review)</em></p><p><em>P.P.S.: The system that produced Peter Higgs no longer exists. What would you say we should do to get it back? Does academia itself needs to change? That’s the subject of my conversation with Aswath Damodaran.<br />You can watch it </em><a class="ck-link" href="https://www.youtube.com/watch?v=iGEMmbS6IqU" target="_blank" rel="noopener noreferrer"><em>here </em></a><em>if you&#8217;re a member of my YouTube channel, or if you&#8217;re not, you can wait till tomorrow when it&#8217;s available to the public.</em></p><table width="100%"><tbody><tr><td align="center"><a class="email-button" href="https://briankeating.com/cosmic-musings/" target="_blank" rel="noopener noreferrer"><strong>Read Past Musings on BrianKeating.com →</strong></a></td></tr></tbody></table>								</div>
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									<p>My friend Jake Newfield put together something worth sharing — a long-form conversation on my quest for the origin of the universe, covering the Simons Observatory, the CMB, and what it actually feels like to chase a signal that may or may not exist. Along the way, we touch upon the perils and promises of AI in science. Watch it <a class="ck-link" href="https://www.youtube.com/watch?v=xd6NuFWWMAM" target="_blank" rel="noopener noreferrer">here.</a>​</p><table width="100%"><tbody><tr><td align="center"><a class="email-button" href="https://www.youtube.com/watch?v=xd6NuFWWMAM" target="_blank" rel="noopener noreferrer"><strong>Watch the Full Episode →</strong></a></td></tr></tbody></table><p><br /><br /></p>								</div>
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									<h2>We built telescopes to see further. That was the story for 400 years. Rubin changes the story.</h2><p>On February 24th, the Vera C. Rubin Observatory didn’t produce a breathtaking image. It produced 800,000 alerts — in a single night. Supernovae. Asteroids. Flickering black holes. All flagged, processed, and distributed to researchers worldwide in under two minutes. The system is eventually expected to reach seven million alerts per night.</p><p>The bottleneck in astronomy is no longer observation. It’s attention.<br />Which means the rarest resource in the universe isn’t photons — it’s the ability to focus on what matters among an incomprehensible flood of signal. Sound familiar?</p><p>That’s not just a cosmic problem. It’s your problem every morning.</p><table width="100%"><tbody><tr><td align="center"><a class="email-button" href="https://skyandtelescope.org/uncategorized/rubin-observatory-sends-800000-alerts-to-astronomers-per-night/" target="_blank" rel="noopener noreferrer"><strong>Read More at Sky &amp; Telescope →</strong></a></td></tr></tbody></table><p>​<a class="ck-link" href="https://www.youtube.com/watch?t&amp;v=GMtJXbV0fHk" target="_blank" rel="noopener noreferrer">Watch my viral interview with Mario Juric from last spring&#8217;s first light extravaganza</a>!</p>								</div>
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									<h2>What&#8217;s The Real Value of Your Degree?</h2><p>The system that produced Peter Higgs no longer exists. It was replaced, piece by piece, with something more accountable, more measurable, and less capable of producing Peter Higgs.</p><p>What would you trade to get it back? What would you have to give up? some say academia itself needs to change, and that was the subject of my conversation with Aswath Damodaran.</p><p>You can watch it <a class="ck-link" href="https://preview.kit-mail3.com/click/dpheh0hzhm/aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dj1pR0VNbWJTNklxVQ==" target="_blank" rel="noopener noreferrer">here </a>if you&#8217;re a member of my YouTube channel, or if you&#8217;re not, you can wait till tomorrow when it&#8217;s available to the public.</p><p>Members really help the channel get the attention from the dreaded AI algorithm that YouTube uses to promote videos over others. I could really use your help, and it&#8217;s only $1.49 /month.</p><table width="100%"><tbody><tr><td align="center"><a class="email-button" href="https://www.youtube.com/watch?v=iGEMmbS6IqU" target="_blank" rel="noopener noreferrer"><strong>Watch on YouTube →</strong></a></td></tr></tbody></table>								</div>
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									<p>Upcoming Guest Vivienne Ming will be on <em>The INTO THE IMPOSSIBLE Podcast</em> soon.</p><p>Vivienne is a theoretical neuroscientist and AI researcher known for using machine learning to tackle deeply human problems—from predicting bipolar episodes to redesigning education and helping people recover lost cognitive abilities. What would you ask someone building AI to understand—and potentially improve—the human mind?</p><p>Submit your questions here: <a class="ck-link" href="https://tally.so/r/mevW70" target="_blank" rel="noopener noreferrer">https://tally.so/r/mevW70</a></p>								</div>
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									<p data-node-text-align="start" data-line-height-align="1.5" data-pm-slice="1 1 []">By popular demand, and for my mental health 😳, I am starting a paid “Office Hours” where you all can connect with me for the low price of $19.99 per hour. I get a lot of requests for coffee, to meet with folks one on one, to read people’s Theories of Everything etc. Due to extreme work overload, I’m only able to engage directly with supporters who show an ongoing commitment to dialogue—which is why I host a monthly Zoom session exclusively for patrons in the $19.99/month <a href="http://www.patreon.com/checkout/drbriankeating?rid=25468411" target="_blank" rel="noopener noreferrer nofollow"><strong>tier</strong></a>.</p><p data-node-text-align="start" data-line-height-align="1.5">It’s also available for paid Members of my Youtube channel at the <a href="https://www.youtube.com/channel/UCmXH_moPhfkqCk6S3b9RWuw/join" target="_blank" rel="noopener noreferrer nofollow"><strong>Cosmic Office Hours level </strong></a>(also $19.99/month). Join here and see you in my office hours!</p>								</div>
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		<title>Astrology Is Fraud (And Your Field Has the Same Problem)</title>
		<link>https://briankeating.com/astrology-fraud/</link>
		
		<dc:creator><![CDATA[sabartigas]]></dc:creator>
		<pubDate>Tue, 03 Mar 2026 17:38:59 +0000</pubDate>
				<category><![CDATA[Blog]]></category>
		<guid isPermaLink="false">https://briankeating.com/?p=7364</guid>

					<description><![CDATA[Astrology Is Fraud (And Your Field Has the Same Problem) Dear Magicians, Students ask me about astrology more often than I let on. Not because they believe it. They&#8217;re testing me — watching to see if the astrophysicist will perform skepticism. The eye roll. The Wikipedia citation. The condescending exit. I don&#8217;t perform it. Astrology is fraud. The mechanism doesn&#8217;t exist. The predictions are unfalsifiable. Saying Jupiter shapes your personality because it&#8217;s large is like claiming a photograph of your grandmother smells like her perfume. But dismissal is the cheapest move available to a scientist. The more interesting question — the one I&#8217;ve been asking for 25 years inside institutions — isn&#8217;t whether a framework is wrong. It&#8217;s what got quietly removed to make it tidy. What the Babylonians Quietly Dropped The sun doesn&#8217;t pass through 12 constellations each year. It passes through 13. Astronomers have known this since antiquity. The 13th is Ophiuchus — the Serpent Bearer — occupying roughly 19 days of solar transit between Scorpius and Sagittarius. If your birthday is between Nov 30 and Dec 17, you&#8217;re not a Sagittarius &#8211; you&#8217;re an Ophiuchus! Bet you never knew that. But even if you did, there&#8217;s absolutely zero reason to be upset. It&#8217;s there. It&#8217;s real. It shows up in any honest accounting of the sky. The Babylonians dropped it around 700 BCE. Not because it conflicted with observations. Because it conflicted with their calendar. Twelve signs for twelve months. Symmetrical. Administratively elegant. Nobody pretended it was science. The editors just needed the numbers to work. Ophiuchus has existed quietly ever since. Real. Ignored. Absent from every horoscope ever written. Your Field Has One Too The frameworks you inherited — in your discipline, your institution, your professional training — were built by editors who also had calendars to fill. Who also needed clean numbers. Who also chose symmetry over completeness. What they dropped wasn&#8217;t wrong. It was inconvenient to count. Physics did this with the aether: removed it elegantly, then quietly reinstated subtler versions — dark energy, inflation, quantum vacuum — because the equations still needed something there. Academia did it with replication: dropped as a norm for decades not because it didn&#8217;t work, but because it didn&#8217;t produce papers. Medicine did it with effect sizes that complicated the story. The word isn&#8217;t fraud. The word is curation. And curation, practiced over generations by people with institutional interests, produces consensus frameworks that are tidier than reality. Frameworks with an Ophiuchus somewhere. Frameworks where the count is quietly off by one. The question isn&#8217;t whether your field dropped a 13th sign. It did. The question is whether you&#8217;re allowed to count it. The Action This week: pick one framework you use automatically — a mental model, a professional heuristic, a piece of received wisdom from your training. Ask what the 13th sign would be. Not what&#8217;s been debunked. What&#8217;s been quietly dropped for symmetry. What got edited out because it didn&#8217;t fit the calendar. You don&#8217;t have to tear the whole thing apart. Just acknowledge the count is probably wrong. The Cosmic Ophiuchus won&#8217;t be added to the zodiac. The astrology industry runs on 12 signs, and administrative inertia defeats astronomical accuracy every single time. But the ecliptic doesn&#8217;t care what the calendar says. The sky has always had 13. Until next time, have a M.A.G.I.C. Week, Brian PS. Reply to this email if you&#8217;re an Ophiuchus&#8230; I know for a fact 5% of you are! Appearance https://www.youtube.com/watch?v=3-ukCGQJk2c I sat down with Andrew Huberman to talk about the science of focus, the structure of discovery, and what cosmology teaches us about how to think. This was one of the most wide-ranging conversations I&#8217;ve had — from the cosmic microwave background to the daily habits that keep a research program alive. Watch the Full Episode → Genius The Sky&#8217;s Grandest Illusion On Tuesday, March 3, 2026 (i.e., late TONIGHT!), the full Worm Moon will pass directly through Earth&#8217;s shadow, creating a total lunar eclipse. Visible across North America, this celestial alignment offers a rare chance to see our planet&#8217;s shadow cast upon the lunar surface. For those on the East Coast, the Moon will set during totality, a spectacle of celestial mechanics playing out in the dawn sky. Read More at Sky &#38; Telescope → Image JWST: Jets in the Carina Nebula Previously hidden jets and outflows from young stars, revealed by the James Webb Space Telescope’s infrared instruments. The Carina Nebula sits roughly 7,600 light-years away — a stellar nursery where new suns are being born right now. Credit: NASA, ESA, CSA, STScI / Image Processing: J. DePasquale, A. Koekemoer (STScI) Watch: Brian on the James Webb Telescope → Conversation https://www.youtube.com/watch?v=KiUumTrW__U Latest on Into The Impossible John C. Lennox: AI Wants to Become God! Oxford mathematician and philosopher John Lennox joins me to discuss whether artificial intelligence is approaching a threshold that raises questions we’ve historically reserved for theology. A conversation about the boundaries of machine cognition, the nature of consciousness, and what happens when our tools start claiming territory we thought belonged to us. Watch on YouTube → Subscribe to my podcast! More than 2M downloads! Advertisement Join me for a free course on black holes in two weeks in Phoenix, AZ! Submit your application link: https://keating.paperform.co/​ You’ll be part of a live audience for your course recording. You’ll also receive 1-year access to the Peterson Academy platform. If you can’t make it, you can take both of my PA courses — Intro to Astronomy and Intro to Cosmology, which are now available! Join me on a 9-hour captivating journey through the cosmos, exploring its vastness, the tools used to unravel its mysteries and the groundbreaking discoveries that have shaped our understanding of the universe. We examine the evidence for an expanding universe, the forces driving its evolution, and the cosmic fossils that shed light on its distant past and future. The course also delves into the enigmatic concepts of dark matter and dark energy, their roles in the universe’s structure and]]></description>
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									<p>Dear Magicians,</p><p>Students ask me about astrology more often than I let on.</p><p>Not because they believe it. They&#8217;re testing me — watching to see if the astrophysicist will perform skepticism. The eye roll. The Wikipedia citation. The condescending exit.</p><p>I don&#8217;t perform it.</p><p>Astrology is fraud. The mechanism doesn&#8217;t exist. The predictions are unfalsifiable. Saying Jupiter shapes your personality because it&#8217;s large is like claiming a photograph of your grandmother smells like her perfume.</p><p>But dismissal is the cheapest move available to a scientist.</p><p>The more interesting question — the one I&#8217;ve been asking for 25 years inside institutions — isn&#8217;t whether a framework is wrong. It&#8217;s what got quietly removed to make it tidy.</p><p><strong>What the Babylonians Quietly Dropped</strong></p><p>The sun doesn&#8217;t pass through 12 constellations each year.</p><p>It passes through 13.</p><p>Astronomers have known this since antiquity. The 13th is Ophiuchus — the Serpent Bearer — occupying roughly 19 days of solar transit between Scorpius and Sagittarius. If your birthday is between Nov 30 and Dec 17, you&#8217;re not a Sagittarius &#8211; you&#8217;re an Ophiuchus! Bet you never knew that. But even if you did, there&#8217;s absolutely zero reason to be upset. It&#8217;s there. It&#8217;s real. It shows up in any honest accounting of the sky.</p><p>The Babylonians dropped it around 700 BCE. Not because it conflicted with observations. Because it conflicted with their calendar. Twelve signs for twelve months. Symmetrical. Administratively elegant. Nobody pretended it was science. The editors just needed the numbers to work.</p><p>Ophiuchus has existed quietly ever since. Real. Ignored. Absent from every horoscope ever written.</p><p><strong>Your Field Has One Too</strong></p><p>The frameworks you inherited — in your discipline, your institution, your professional training — were built by editors who also had calendars to fill. Who also needed clean numbers. Who also chose symmetry over completeness.</p><p>What they dropped wasn&#8217;t wrong. It was inconvenient to count.</p><p>Physics did this with the aether: removed it elegantly, then quietly reinstated subtler versions — dark energy, inflation, quantum vacuum — because the equations still needed something there. Academia did it with replication: dropped as a norm for decades not because it didn&#8217;t work, but because it didn&#8217;t produce papers. Medicine did it with effect sizes that complicated the story.</p><p>The word isn&#8217;t fraud. The word is curation.</p><p>And curation, practiced over generations by people with institutional interests, produces consensus frameworks that are tidier than reality. Frameworks with an Ophiuchus somewhere. Frameworks where the count is quietly off by one.</p><p>The question isn&#8217;t whether your field dropped a 13th sign. It did.</p><p>The question is whether you&#8217;re allowed to count it.</p><p><strong>The Action</strong></p><p>This week: pick one framework you use automatically — a mental model, a professional heuristic, a piece of received wisdom from your training. Ask what the 13th sign would be.</p><p>Not what&#8217;s been debunked. What&#8217;s been quietly dropped for symmetry. What got edited out because it didn&#8217;t fit the calendar.</p><p>You don&#8217;t have to tear the whole thing apart. Just acknowledge the count is probably wrong.</p><p><strong>The Cosmic</strong></p><p>Ophiuchus won&#8217;t be added to the zodiac. The astrology industry runs on 12 signs, and administrative inertia defeats astronomical accuracy every single time.</p><p>But the ecliptic doesn&#8217;t care what the calendar says.</p><p>The sky has always had 13.</p><p>Until next time, have a M.A.G.I.C. Week,</p><p>Brian</p><p><em>PS. Reply to this email if you&#8217;re an Ophiuchus&#8230; I know for a fact 5% of you are!</em></p>								</div>
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									<p>I sat down with Andrew Huberman to talk about the science of focus, the structure of discovery, and what cosmology teaches us about how to think. This was one of the most wide-ranging conversations I&#8217;ve had — from the cosmic microwave background to the daily habits that keep a research program alive.</p><table width="100%"><tbody><tr><td align="center"><a class="email-button" href="https://preview.kit-mail3.com/click/dpheh0hzhm/aHR0cHM6Ly93d3cueW91dHViZS5jb20vd2F0Y2g_dj0zLXVrQ0dRSmsyYw==" target="_blank" rel="noopener noreferrer"><strong>Watch the Full Episode →</strong></a></td></tr></tbody></table>								</div>
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									<h3 data-node-text-align="start" data-line-height-align="1.25" data-pm-slice="1 1 []"><strong>The Sky&#8217;s Grandest Illusion</strong></h3><p data-node-text-align="start" data-line-height-align="1.5">On Tuesday, March 3, 2026 (i<em>.e., late TONIGHT!)</em>, the full Worm Moon will pass directly through Earth&#8217;s shadow, creating a total lunar eclipse. Visible across North America, this celestial alignment offers a rare chance to see our planet&#8217;s shadow cast upon the lunar surface. For those on the East Coast, the Moon will set during totality, a spectacle of celestial mechanics playing out in the dawn sky.</p><p data-node-text-align="start" data-line-height-align="1.5"><a href="https://skyandtelescope.org/astronomy-news/dawn-delight-total-lunar-eclipse-on-march-3rd/" target="_blank" rel="noopener noreferrer nofollow"><strong>Read More at Sky &amp; Telescope →</strong></a></p>								</div>
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									<h3 data-pm-slice="1 1 []">JWST: Jets in the Carina Nebula</h3><p>Previously hidden jets and outflows from young stars, revealed by the James Webb Space Telescope’s infrared instruments. The Carina Nebula sits roughly 7,600 light-years away — a stellar nursery where new suns are being born right now.</p><p><em>Credit: NASA, ESA, CSA, STScI / Image Processing: J. DePasquale, A. Koekemoer (STScI)</em></p><p><a href="https://www.youtube.com/watch?v=FokVDe_HmFE" target="_blank" rel="noopener noreferrer nofollow">Watch: Brian on the James Webb Telescope →</a></p>								</div>
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									<h2 data-pm-slice="1 1 []">Latest on Into The Impossible</h2><h3 data-pm-slice="1 1 []">John C. Lennox: AI Wants to Become God!</h3><p>Oxford mathematician and philosopher John Lennox joins me to discuss whether artificial intelligence is approaching a threshold that raises questions we’ve historically reserved for theology. A conversation about the boundaries of machine cognition, the nature of consciousness, and what happens when our tools start claiming territory we thought belonged to us.</p><p><a href="https://www.youtube.com/watch?v=KiUumTrW__U" target="_blank" rel="noopener noreferrer nofollow">Watch on YouTube →</a></p>								</div>
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									<p>Join me for a free course on black holes in two weeks in Phoenix, AZ!</p><p>Submit your application link: <a class="ck-link" href="https://keating.paperform.co/" target="_blank" rel="noopener noreferrer">https://keating.paperform.co/</a>​</p><p>You’ll be part of a live audience for your course recording. <strong>You’ll also receive 1-year access to the Peterson Academy platform.</strong></p><p><strong>If you can’t make it, you can take both of my PA courses — Intro to Astronomy and Intro to Cosmology, which are now available!</strong></p><p>Join me on a 9-hour captivating journey through the cosmos, exploring its vastness, the tools used to unravel its mysteries and the groundbreaking discoveries that have shaped our understanding of the universe. We examine the evidence for an expanding universe, the forces driving its evolution, and the cosmic fossils that shed light on its distant past and future.</p><p>The course also delves into the enigmatic concepts of dark matter and dark energy, their roles in the universe’s structure and fate, and the ongoing efforts to unravel these cosmic mysteries.</p><p><strong>Enroll now for immediate access at </strong><a class="ck-link" href="https://petersonacademy.com/?utm_source=Keating" target="_blank" rel="noopener noreferrer">https://petersonacademy.com/?utm_source=Keating</a></p>								</div>
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									<p data-node-text-align="start" data-line-height-align="1.5" data-pm-slice="1 1 []">By popular demand, and for my mental health 😳, I am starting a paid “Office Hours” where you all can connect with me for the low price of $19.99 per hour. I get a lot of requests for coffee, to meet with folks one on one, to read people’s Theories of Everything etc. Due to extreme work overload, I’m only able to engage directly with supporters who show an ongoing commitment to dialogue—which is why I host a monthly Zoom session exclusively for patrons in the $19.99/month <a href="http://www.patreon.com/checkout/drbriankeating?rid=25468411" target="_blank" rel="noopener noreferrer nofollow"><strong>tier</strong></a>.</p><p data-node-text-align="start" data-line-height-align="1.5">It’s also available for paid Members of my Youtube channel at the <a href="https://www.youtube.com/channel/UCmXH_moPhfkqCk6S3b9RWuw/join" target="_blank" rel="noopener noreferrer nofollow"><strong>Cosmic Office Hours level </strong></a>(also $19.99/month). Join here and see you in my office hours!</p>								</div>
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		<title>I nearly ghosted a Pulitzer Prize winner (here&#8217;s what that arrogance cost me)</title>
		<link>https://briankeating.com/pulitzer-prize/</link>
		
		<dc:creator><![CDATA[sabartigas]]></dc:creator>
		<pubDate>Tue, 24 Feb 2026 16:28:29 +0000</pubDate>
				<category><![CDATA[Blog]]></category>
		<guid isPermaLink="false">https://briankeating.com/?p=7333</guid>

					<description><![CDATA[I nearly ghosted a Pulitzer Prize winner (here&#8217;s what that arrogance cost me) M — Musing Years ago, an email landed in my inbox from someone I didn’t know. Poetry professor. Wanted to talk about quantum mechanics. Offered to buy me a coffee. My first reaction was uncharitable. I can buy my own coffee. I get a version of this email regularly — someone with a theory, a question, a paper they want me to read, five minutes they want to pick my brain. The offer to buy coffee is usually a politeness, not a negotiation. And I was, at that moment, a busy physicist with a full calendar and a clear sense of which conversations were worth having. I almost didn’t reply. Then I noticed she had won the Pulitzer Prize. Not for physics. For poetry. Which, if I’m being honest, didn’t immediately change my calculus — poetry and quantum mechanics occupy different epistemic neighborhoods. One trades in compression and ambiguity. The other in testable prediction. Or so I believed. I agreed to meet. Assumptions vs. reality The conversation didn’t unfold the way I expected. She wasn’t trying to understand the math. She was trying to understand what the math feels like — how physicists live with uncertainty, probability, superposition. What it means to describe reality with symbols that resist ordinary language. It was a different vector of inquiry. Not less rigorous — just orthogonal. We talked about measurement, indeterminacy, the strangeness of observation shaping outcome. She translated ideas I usually express in equations into compression, metaphor, rhythm. I realized something subtle: Physics reduces the universe to its most economical description. Poetry attempts the same for experience — with the additional constraint that the description must be felt, not just verified. I’m not sure which is harder. The part I almost missed In 2014, Rae Armantrout went on to teach a course called Poetry for Physicists — a title that would have sounded implausible to the earlier version of me who nearly ignored her email.It was (and sadly remains) the only time a UCSD course was offered in both Literature and Physics Departments. Later, one of her poems &#38;mdash Accounts&#8212; sparked, improbably, by that coffee meeting — was selected for Best American Poetry of 2012 &#8230; and she dedicated it to me! I sometimes think about the thin contingency there. A few seconds of impatience, and that entire chain of events disappears from my personal universe. No conversation. No course. No poem. From my perspective, it would have vanished without a trace — because the most significant missed opportunities leave no observable signal. They look exactly like nothing. A recurring pattern This is the unsettling part. The near-miss didn’t feel dramatic at the time. It felt ordinary. Efficient. Reasonable. That’s how cognitive filters work. They protect attention by discarding what seems low-value. But filters optimized for survival aren’t optimized for discovery. In physics, the breakthroughs hide in anomalies — the data points you’re tempted to throw away. In life, they often arrive as emails you almost ignore. The mirror I didn’t expect I think about Rae Armantrout’s email when I read the messages I now receive from people who want five minutes and offer to buy me coffee. My instinct is the same as it was then. Busy. Full calendar. Low prior probability that this particular conversation will go anywhere. I haven’t solved the cognitive filter problem. I’ve just become the physicist on the other side of it. Which is why I now hold office hours at $1,000 per hour — every dollar to charity — not as a revenue mechanism but as an epistemological one. If you’re willing to put real skin in the game, I’ll take the meeting as seriously as I should have taken Rae Armantrout’s email the first time I read it. Book office hours → The price buys a lot of coffee. More importantly, it removes my judgment from the equation — which, as it turns out, is the variable most in need of calibration. The uncomfortable implication I’ve almost certainly already declined the conversation that would have mattered most. So have you. The counterfactual is permanently inaccessible. The experiment cannot be rerun. The wavefunction collapsed, and neither of us was measuring. That’s not a reason for paralysis. It’s a reason to treat your own cognitive filters with the same skepticism you’d apply to a measurement instrument you haven’t calibrated. Notice the instant a quiet dismissal forms. Then ask once: What discovery am I about to filter out? Most of the time, nothing important happens. But occasionally someone offers to buy you a coffee, and the universe gets slightly larger because you said yes. Until next time, have a M.A.G.I.C. Week, Brian Appearance https://www.youtube.com/watch?v=5IO4e41C4ak IN-DEPTH: Focus Like a Nobel Prize Winner (w/ Brian Keating) Deep Questions with Cal Newport — September 25, 2025 In this episode, Cal is joined by Dr. Brian Keating, the Chancellor’s Distinguished Professor of Physics at UCSD. They discuss Brian’s book “Focus Like a Nobel Prize Winner,” the nature of ambition, and how to cultivate deep focus in a world of distraction. Listen to the full episode → Genius A Solar System That Shouldn’t Exist Our leading theory of planet formation has a simple rule: rocky worlds form close to their star, gas giants form far out. It’s the pattern we see in our own solar system, and it’s held up — until now. Astronomers have discovered a bizarre “inside-out” system 116 light-years away, orbiting the red dwarf LHS 1903. Gas giants sit close in, while a rocky planet occupies the cold outer reaches — exactly backwards from everything we expect. This single system challenges the foundational model of how planets are born, suggesting the universe has more than one playbook. Our rules, it turns out, are just suggestions. Read more → Image The Cosmic Cliffs of the Carina Nebula, captured by the James Webb Space Telescope. A stellar nursery where the universe writes its own poetry in gas]]></description>
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									<p class="article-editor-paragraph article-editor-content__has-focus"><strong>M — Musing</strong></p><p class="article-editor-paragraph">Years ago, an email landed in my inbox from someone I didn’t know.</p><p class="article-editor-paragraph">Poetry professor. Wanted to talk about quantum mechanics. Offered to buy me a coffee.</p><p class="article-editor-paragraph">My first reaction was uncharitable.</p><p class="article-editor-paragraph"><em>I can buy my own coffee.</em></p><p class="article-editor-paragraph">I get a version of this email regularly — someone with a theory, a question, a paper they want me to read, five minutes they want to pick my brain. The offer to buy coffee is usually a politeness, not a negotiation. And I was, at that moment, a busy physicist with a full calendar and a clear sense of which conversations were worth having.</p><p class="article-editor-paragraph">I almost didn’t reply.</p><p class="article-editor-paragraph">Then I noticed she had won the <a class="article-editor-link article-editor-link" href="https://www.pulitzer.org/winners/rae-armantrout" rel="noopener noreferrer" target="_blank">Pulitzer Prize.</a></p><p class="article-editor-paragraph">Not for physics. For poetry. Which, if I’m being honest, didn’t immediately change my calculus — poetry and quantum mechanics occupy different epistemic neighborhoods. One trades in compression and ambiguity. The other in testable prediction.</p><p class="article-editor-paragraph">Or so I believed.</p><p class="article-editor-paragraph">I agreed to meet.</p><p class="article-editor-paragraph"><strong>Assumptions vs. reality</strong></p><p class="article-editor-paragraph">The conversation didn’t unfold the way I expected.</p><p class="article-editor-paragraph">She wasn’t trying to understand the math.</p><p class="article-editor-paragraph">She was trying to understand what the math <em>feels like</em> — how physicists live with uncertainty, probability, superposition. What it means to describe reality with symbols that resist ordinary language.</p><p class="article-editor-paragraph">It was a different vector of inquiry.</p><p class="article-editor-paragraph">Not less rigorous — just orthogonal.</p><p class="article-editor-paragraph">We talked about measurement, indeterminacy, the strangeness of observation shaping outcome. She translated ideas I usually express in equations into compression, metaphor, rhythm.</p><p class="article-editor-paragraph">I realized something subtle:</p><p class="article-editor-paragraph">Physics reduces the universe to its most economical description.</p><p class="article-editor-paragraph">Poetry attempts the same for experience — with the additional constraint that the description must be <em>felt</em>, not just verified.</p><p class="article-editor-paragraph">I’m not sure which is harder.</p><p class="article-editor-paragraph"><strong>The part I almost missed</strong></p><p class="article-editor-paragraph">In 2014, Rae Armantrout went on to teach a course called <a class="article-editor-link article-editor-link" href="https://poetryforphysicists.ucsd.edu/img/LTEN30_PHYS30.pdf" rel="noopener noreferrer" target="_blank"><em>Poetry for Physicists</em></a> — a title that would have sounded implausible to the earlier version of me who nearly ignored her email.It was (and sadly remains) the only time a UCSD course was offered in both Literature and Physics Departments.</p><p class="article-editor-paragraph">Later, one of her poems &amp;mdash <a class="article-editor-link article-editor-link" href="https://open.spotify.com/track/4sd7chlKj4wIhVYRVhsn2p" rel="noopener noreferrer" target="_blank"><em>Accounts&#8212;</em></a> sparked, improbably, by that coffee meeting — was selected for <a class="article-editor-link article-editor-link" href="https://a.co/d/0hCPW5pb" rel="noopener noreferrer"><em>Best American Poetry of 2012</em></a> &#8230; and she dedicated it to me!</p><p class="article-editor-paragraph">I sometimes think about the thin contingency there.</p><p class="article-editor-paragraph">A few seconds of impatience, and that entire chain of events disappears from my personal universe. No conversation. No course. No poem.</p><p class="article-editor-paragraph">From my perspective, it would have vanished without a trace — because the most significant missed opportunities leave no observable signal.</p><p class="article-editor-paragraph">They look exactly like nothing.</p><p class="article-editor-paragraph"><strong>A recurring pattern</strong></p><p class="article-editor-paragraph">This is the unsettling part.</p><p class="article-editor-paragraph">The near-miss didn’t feel dramatic at the time.</p><p class="article-editor-paragraph">It felt ordinary. Efficient. Reasonable.</p><p class="article-editor-paragraph">That’s how cognitive filters work.</p><p class="article-editor-paragraph">They protect attention by discarding what seems low-value.</p><p class="article-editor-paragraph">But filters optimized for survival aren’t optimized for discovery.</p><p class="article-editor-paragraph">In physics, the breakthroughs hide in anomalies — the data points you’re tempted to throw away.</p><p class="article-editor-paragraph">In life, they often arrive as emails you almost ignore.</p><p class="article-editor-paragraph"><strong>The mirror I didn’t expect</strong></p><p class="article-editor-paragraph">I think about Rae Armantrout’s email when I read the messages I now receive from people who want five minutes and offer to buy me coffee.</p><p class="article-editor-paragraph">My instinct is the same as it was then.</p><p class="article-editor-paragraph">Busy. Full calendar. Low prior probability that this particular conversation will go anywhere.</p><p class="article-editor-paragraph">I haven’t solved the cognitive filter problem. I’ve just become the physicist on the other side of it.</p><p class="article-editor-paragraph">Which is why I now hold office hours at $1,000 per hour — every dollar to charity — not as a revenue mechanism but as an epistemological one. If you’re willing to put real skin in the game, I’ll take the meeting as seriously as I should have taken Rae Armantrout’s email the first time I read it.</p><p class="article-editor-paragraph"><a class="article-editor-link article-editor-link" href="https://www.patreon.com/checkout/drbriankeating?rid=25468411" rel="noopener noreferrer" target="_blank"><strong>Book office hours →</strong></a></p><p class="article-editor-paragraph">The price buys a lot of coffee.</p><p class="article-editor-paragraph">More importantly, it removes my judgment from the equation — which, as it turns out, is the variable most in need of calibration.</p><p class="article-editor-paragraph"><strong>The uncomfortable implication</strong></p><p class="article-editor-paragraph">I’ve almost certainly already declined the conversation that would have mattered most. So have you. The counterfactual is permanently inaccessible. The experiment cannot be rerun.</p><p class="article-editor-paragraph">The wavefunction collapsed, and neither of us was measuring.</p><p class="article-editor-paragraph">That’s not a reason for paralysis. It’s a reason to treat your own cognitive filters with the same skepticism you’d apply to a measurement instrument you haven’t calibrated.</p><p class="article-editor-paragraph">Notice the instant a quiet dismissal forms. Then ask once:</p><p class="article-editor-paragraph"><em>What discovery am I about to filter out?</em></p><p class="article-editor-paragraph">Most of the time, nothing important happens.</p><p class="article-editor-paragraph">But occasionally someone offers to buy you a coffee, and the universe gets slightly larger because you said yes.</p><p class="article-editor-paragraph">Until next time, have a M.A.G.I.C. Week,</p><p class="article-editor-paragraph"><strong>Brian</strong></p>								</div>
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									<p class="article-editor-paragraph"><strong>IN-DEPTH: Focus Like a Nobel Prize Winner (w/ Brian Keating)</strong></p><p class="article-editor-paragraph">Deep Questions with Cal Newport — September 25, 2025</p><p class="article-editor-paragraph">In this episode, Cal is joined by Dr. Brian Keating, the Chancellor’s Distinguished Professor of Physics at UCSD. They discuss Brian’s book “Focus Like a Nobel Prize Winner,” the nature of ambition, and how to cultivate deep focus in a world of distraction.</p><p class="article-editor-paragraph article-editor-content__has-focus"><a class="article-editor-link article-editor-link" href="https://www.youtube.com/watch?v=5IO4e41C4ak" rel="noopener noreferrer" target="_blank"><strong>Listen to the full episode →</strong></a></p>								</div>
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									<p class="article-editor-paragraph"><strong>A Solar System That Shouldn’t Exist</strong></p><p class="article-editor-paragraph">Our leading theory of planet formation has a simple rule: rocky worlds form close to their star, gas giants form far out. It’s the pattern we see in our own solar system, and it’s held up — until now.</p><p class="article-editor-paragraph">Astronomers have discovered a bizarre “inside-out” system 116 light-years away, orbiting the red dwarf LHS 1903. Gas giants sit close in, while a rocky planet occupies the cold outer reaches — exactly backwards from everything we expect. This single system challenges the foundational model of how planets are born, suggesting the universe has more than one playbook.</p><p class="article-editor-paragraph">Our rules, it turns out, are just suggestions.</p><p class="article-editor-paragraph article-editor-content__has-focus"><a class="article-editor-link article-editor-link" href="https://skyandtelescope.org/astronomy-news/a-planetary-system-that-breaks-the-rules/" rel="noopener noreferrer" target="_blank"><strong>Read more →</strong></a></p>								</div>
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									<p>The Cosmic Cliffs of the Carina Nebula, captured by the James Webb Space Telescope. A stellar nursery where the universe writes its own poetry in gas and dust.</p>								</div>
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									<p>Join me for a free course on black holes in two weeks in Phoenix, AZ!</p><p>Submit your application link: <a class="ck-link" href="https://keating.paperform.co/" target="_blank" rel="noopener noreferrer">https://keating.paperform.co/</a>​</p><p>You’ll be part of a live audience for your course recording. <strong>You’ll also receive 1-year access to the Peterson Academy platform.</strong></p><p><strong>If you can’t make it, you can take both of my PA courses — Intro to Astronomy and Intro to Cosmology, which are now available!</strong></p><p>Join me on a 9-hour captivating journey through the cosmos, exploring its vastness, the tools used to unravel its mysteries and the groundbreaking discoveries that have shaped our understanding of the universe. We examine the evidence for an expanding universe, the forces driving its evolution, and the cosmic fossils that shed light on its distant past and future.</p><p>The course also delves into the enigmatic concepts of dark matter and dark energy, their roles in the universe’s structure and fate, and the ongoing efforts to unravel these cosmic mysteries.</p><p><strong>Enroll now for immediate access at </strong><a class="ck-link" href="https://petersonacademy.com/?utm_source=Keating" target="_blank" rel="noopener noreferrer">https://petersonacademy.com/?utm_source=Keating</a></p>								</div>
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		<title>Why are so many scientists in the Epstein Files (including me)</title>
		<link>https://briankeating.com/epstein-files/</link>
		
		<dc:creator><![CDATA[sabartigas]]></dc:creator>
		<pubDate>Tue, 17 Feb 2026 14:19:49 +0000</pubDate>
				<category><![CDATA[Blog]]></category>
		<guid isPermaLink="false">https://briankeating.com/?p=7260</guid>

					<description><![CDATA[Why are so many scientists in the Epstein Files (including me) Dear Magicians, Before anything else: the Epstein files are, first and foremost, a record of victims. Children who were trafficked, exploited, and failed by every institution that should have protected them. We need accountability, and fast, if society is ever to recover from this. Orange jumpsuits, handcuffs, extensive prison time Guilty pleas; no back room deals Large monetary settlements Now, what follows is about the scientists — but the scientists are not the story. The victims are. And they deserve more than a passing mention in a newsletter about academic complicity. With that said. I&#8217;ve spent most of my life arguing that science and rationality are our best hedge against self-deception. That the examined life is the only one worth living. I&#8217;ve never conflated knowledge with wisdom — A Brief History of Time by Stephen Hawking (a 2006 visitor to Epstein Island along with dozens of other scientists) is no more a guide to moral living than the Bible is a textbook on precision cosmology. And then three million pages land on the internet and you watch some of the smartest people alive demonstrate, with exquisite clarity, that intelligence is no vaccine against stupidity. The DOJ&#8217;s January 2026 Epstein file dump confirmed what many suspected but hoped wasn&#8217;t quite this bad. Nature reported that Epstein kept a curated list of nearly 30 top scientists. Not acquaintances. Not people he&#8217;d met at a cocktail party. Scientists he cultivated. Maintained. Deployed. These were not backwater institutions thirsty for money — although Arizona State, a public university, topped the list in dealings with Epstein. These were places like Harvard, where multiple luminaries, including several past podcast guests and former president Larry Summers, turned out to be repeat presences in the files. And then there&#8217;s me. I didn&#8217;t Google myself this time. I Epstein-filed myself. To my horror, my name appears in at least 13 documents, including multiple emails sent to Epstein. Two sources: I spoke at a 2017 consciousness conference in San Diego alongside Epstein&#8217;s favorite intellectual, Noam Chomsky, so my name was listed among the speakers. And my book agent, John Brockman, had one of the most extensive intellectual relationships documented in the files. Because I wrote for Brockman&#8217;s website, Edge.org, I found myself featured there too. These appearances are relatively mild. But the shock gave way to disgust. Was there anything I could have done to prevent even the pixels of my name from crossing his inbox? I don&#8217;t know. What I do know is that whatever discomfort I feel is nothing — nothing — compared to what his victims endured. According to Nature, the universities now implicated span at least a dozen of the most prestigious institutions on Earth: Harvard, MIT, Stanford, Yale, Duke, Princeton, Arizona State, NYU, Columbia, the Santa Fe Institute, the Institute for Advanced Study. Harvard alone received roughly $9 million and is launching its second investigation. Because the first one apparently didn&#8217;t investigate hard enough. Shocking — that an institution investigating itself might lack a certain enthusiasm for the task. So why did so many brilliant people fall for this? I think about this a lot. Partly because &#8220;brilliant people being idiots&#8221; is a subject I have personal expertise in. Three forces converged. First, chronic underfunding. Academic science runs on scarcity. This is not a metaphor. Researchers spend a staggering percentage of their careers begging for money. Writing grants. Getting rejected. Writing more grants. And then a billionaire materializes offering millions with no bureaucratic overhead, no six-month review cycle, no forms in triplicate. The rational response is suspicion. The human response is relief. When you&#8217;ve been drowning, you don&#8217;t interrogate the guy throwing you a rope. Second, status capture. Epstein didn&#8217;t just write checks. He hosted salons with Nobel laureates. He brokered introductions to powerful people. He created an ecosystem of intellectual flattery so intoxicating that serious minds confused proximity to wealth with evidence of their own importance. Scientists — people professionally trained to distinguish signal from noise — mistook &#8220;a predator finds you useful&#8221; for &#8220;you have arrived.&#8221; Third, institutional moral outsourcing. If MIT and Harvard accepted his money, it must be fine. If Harvard hosted him in his own office on campus, someone must have vetted him. If a department chair is having dinner with the man, surely the ethical due diligence was done. It wasn&#8217;t. Nobody did it. Everyone assumed someone else had. The same psychological mechanism that explains why people don&#8217;t call 911 when there are thirty bystanders. Diffusion of responsibility. Except instead of failing to call for help, they were accepting checks from a convicted sex offender. Now. I find the impulse to moralize from the cheap seats genuinely distasteful. It&#8217;s very easy to look at this wreckage and say, &#8220;Well, I would never.&#8221; Maybe you wouldn&#8217;t. But you probably haven&#8217;t spent a decade scrambling for funding while your lab&#8217;s future hinges on a government panel that meets twice a year. The point isn&#8217;t that all these scientists were evil. Some may have been. Most were ordinary — ordinary in exactly the way that allows moral catastrophe to unfold. Not through malice. Through convenience. Through the slow erosion of standards when everyone around you is making the same compromise. The fix isn&#8217;t complicated. It&#8217;s uncomfortable. Which is why it hasn&#8217;t happened. Mandatory donor transparency. Independent ethics review of private philanthropy above a meaningful dollar threshold. And most critically: formal ethics education for scientists. My colleagues in the medical school, law school, and even the MBA program have mandatory ethics courses at every level. Scientists? At my university, we have nothing. We have biannual online training with anodyne examples about fudging lab data and video courses about avoiding conflicts of interest and sexual harassment — all of which merely require a 2h attention span and a working mouse&#8230; That&#8217;s it. How is ethical judgment supposed to develop? By osmosis? We need to mandate these courses — and we need to get over the]]></description>
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					<h2 class="elementor-heading-title elementor-size-default">Why are so many scientists in the Epstein Files (including me)</h2>				</div>
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																<a href="https://www.nature.com/articles/d41586-026-00388-0?linkId=49493980&#038;utm_campaign=nature&#038;utm_medium=social&#038;utm_source=x" target="_blank" rel="noopener">
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									<p>Dear Magicians,</p><p>Before anything else: the Epstein files are, first and foremost, a record of victims. Children who were trafficked, exploited, and failed by every institution that should have protected them. We need accountability, and fast, if society is ever to recover from this.</p><ul class="unordered_list"><li class="list_item">Orange jumpsuits, handcuffs, extensive prison time</li><li class="list_item">Guilty pleas; no back room deals</li><li class="list_item">Large monetary settlements</li></ul><p>Now, what follows is about the scientists — but the scientists are not the story. The victims are. And they deserve more than a passing mention in a newsletter about academic complicity.</p><p>With that said.</p><p>I&#8217;ve spent most of my life arguing that science and rationality are our best hedge against self-deception. That the examined life is the only one worth living. I&#8217;ve never conflated knowledge with wisdom — A Brief History of Time by Stephen Hawking (a 2006 visitor to Epstein Island along with dozens of other scientists) is no more a guide to moral living than the Bible is a textbook on precision cosmology.</p><p>And then three million pages land on the internet and you watch some of the smartest people alive demonstrate, with exquisite clarity, that intelligence is no vaccine against stupidity.</p><p>The DOJ&#8217;s January 2026 Epstein file dump confirmed what many suspected but hoped wasn&#8217;t quite this bad. <a class="ck-link" href="https://www.nature.com/articles/d41586-026-00388-0?linkId=49493980&amp;utm_campaign=nature&amp;utm_medium=social&amp;utm_source=x" target="_blank" rel="noopener noreferrer">Nature</a> reported that Epstein kept a curated list of nearly 30 top scientists. Not acquaintances. Not people he&#8217;d met at a cocktail party. Scientists he cultivated. Maintained. Deployed.</p><p>These were not backwater institutions thirsty for money — although Arizona State, a public university, topped the list in dealings with Epstein. These were places like Harvard, where multiple luminaries, including several past podcast guests and former president Larry Summers, turned out to be repeat presences in the files.</p><p>And then there&#8217;s me.</p><p>I didn&#8217;t Google myself this time. I Epstein-filed myself. To my horror, my name appears in at least 13 documents, including multiple emails sent to Epstein.</p><p>Two sources: I spoke at a 2017 consciousness conference in San Diego alongside Epstein&#8217;s favorite intellectual, Noam Chomsky, so my name was listed among the speakers. And my book agent, John Brockman, had one of the most extensive intellectual relationships documented in the files. Because I wrote for Brockman&#8217;s website, Edge.org, I found myself featured there too.</p><p>These appearances are relatively mild. But the shock gave way to disgust. Was there anything I could have done to prevent even the pixels of my name from crossing his inbox? I don&#8217;t know. What I do know is that whatever discomfort I feel is nothing — nothing — compared to what his victims endured.</p><p>According to <a class="ck-link" href="https://www.nature.com/articles/d41586-026-00388-0?linkId=49493980&amp;utm_campaign=nature&amp;utm_medium=social&amp;utm_source=x" target="_blank" rel="noopener noreferrer">Nature</a>, the universities now implicated span at least a dozen of the most prestigious institutions on Earth: Harvard, MIT, Stanford, Yale, Duke, Princeton, Arizona State, NYU, Columbia, the Santa Fe Institute, the Institute for Advanced Study. Harvard alone received roughly $9 million and is launching its second investigation. Because the first one apparently didn&#8217;t investigate hard enough. Shocking — that an institution investigating itself might lack a certain enthusiasm for the task.</p><p>So why did so many brilliant people fall for this? I think about this a lot. Partly because &#8220;brilliant people being idiots&#8221; is a subject I have personal expertise in.</p><p>Three forces converged.</p><p>First, chronic underfunding. Academic science runs on scarcity. This is not a metaphor. Researchers spend a staggering percentage of their careers begging for money. Writing grants. Getting rejected. Writing more grants. And then a billionaire materializes offering millions with no bureaucratic overhead, no six-month review cycle, no forms in triplicate. The rational response is suspicion. The human response is relief. When you&#8217;ve been drowning, you don&#8217;t interrogate the guy throwing you a rope.</p><p>Second, status capture. Epstein didn&#8217;t just write checks. He hosted salons with Nobel laureates. He brokered introductions to powerful people. He created an ecosystem of intellectual flattery so intoxicating that serious minds confused proximity to wealth with evidence of their own importance. Scientists — people professionally trained to distinguish signal from noise — mistook &#8220;a predator finds you useful&#8221; for &#8220;you have arrived.&#8221;</p><p>Third, institutional moral outsourcing. If MIT and Harvard accepted his money, it must be fine. If Harvard hosted him in his own office on campus, someone must have vetted him. If a department chair is having dinner with the man, surely the ethical due diligence was done.</p><p>It wasn&#8217;t.</p><p>Nobody did it. Everyone assumed someone else had. The same psychological mechanism that explains why people don&#8217;t call 911 when there are thirty bystanders. Diffusion of responsibility. Except instead of failing to call for help, they were accepting checks from a convicted sex offender.</p><p>Now. I find the impulse to moralize from the cheap seats genuinely distasteful. It&#8217;s very easy to look at this wreckage and say, &#8220;Well, I would never.&#8221; Maybe you wouldn&#8217;t. But you probably haven&#8217;t spent a decade scrambling for funding while your lab&#8217;s future hinges on a government panel that meets twice a year.</p><p>The point isn&#8217;t that all these scientists were evil. Some may have been. Most were ordinary — ordinary in exactly the way that allows moral catastrophe to unfold. Not through malice. Through convenience. Through the slow erosion of standards when everyone around you is making the same compromise.</p><p>The fix isn&#8217;t complicated. It&#8217;s uncomfortable. Which is why it hasn&#8217;t happened.</p><p>Mandatory donor transparency. Independent ethics review of private philanthropy above a meaningful dollar threshold. And most critically: formal ethics education for scientists. My colleagues in the medical school, law school, and even the MBA program have mandatory ethics courses at every level. Scientists? At my university, we have nothing. We have biannual online training with anodyne examples about fudging lab data and video courses about avoiding conflicts of interest and sexual harassment — all of which merely require a 2h attention span and a working mouse&#8230; That&#8217;s it.</p><p>How is ethical judgment supposed to develop? By osmosis? We need to mandate these courses — and we need to get over the arrogance that tells us we don&#8217;t need them.</p><p>Your need for money is the handle by which you can be grabbed. Know the handle exists.</p><p>Brilliance without ethical vigilance is just useful naïveté. And useful geniuses, it turns out, were exactly the product Jeffrey Epstein was shopping for.</p><p>Until next time, have a M.A.G.I.C. Week,</p><p>Brian</p>								</div>
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																<a href="https://www.quantamagazine.org/brian-keatings-quest-for-the-origin-of-the-universe-20200331/" target="_blank" rel="noopener">
							<img loading="lazy" decoding="async" width="300" height="300" src="https://briankeating.com/wp-content/uploads/2026/02/300x300bb.webp" class="attachment-1536x1536 size-1536x1536 wp-image-7281" alt="" srcset="https://briankeating.com/wp-content/uploads/2026/02/300x300bb.webp 300w, https://briankeating.com/wp-content/uploads/2026/02/300x300bb-150x150.webp 150w" sizes="(max-width: 300px) 100vw, 300px" />								</a>
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									<p>I talk to host of The Joy of X, Steven Strogatz, about chasing the universe’s greatest mysteries — and what it’s like to have a major discovery slip through his fingers.</p><p>​<a class="ck-link" href="https://www.quantamagazine.org/brian-keatings-quest-for-the-origin-of-the-universe-20200331/" target="_blank" rel="noopener noreferrer"><strong>Check it out here!</strong></a>​</p>								</div>
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									<p><a class="ck-link" href="https://today.ucsd.edu/story/first-of-its-kind-cleanroom-turns-inventions-into-devices-ready-for-fda-approval" target="_blank" rel="noopener noreferrer">First-of-its-kind Cleanroom Turns Inventions into Devices Ready for FDA Approval</a> from my brilliant colleagues at UCSD</p>								</div>
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									<p>Some images of the site taken from the drone and the TAO site in December 2025.</p><p>Credits: the POLOCALC/HoverCal drone team.</p>								</div>
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									<p>In this episode, I sit down with neuroscientist and author Nikolay Kukushkin for a mind-expanding journey into the nature of consciousness, intelligence, and the surprising places they might reside—even inside a humble kidney cell.</p><p data-node-text-align="start" data-line-height-align="1.5">​<a href="https://www.youtube.com/watch?v=GtmayYcQHWo" target="_blank" rel="noopener noreferrer nofollow"><strong>Click here to watch!</strong></a></p><p data-node-text-align="start" data-line-height-align="1.5"><a href="https://app.castmagic.io/share/042ca4d1-2ddb-457c-8bc8-c854e823bd51" target="_blank" rel="noopener noreferrer nofollow"><strong>Get the AI Interactive Content Here!</strong></a></p>								</div>
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									<p>Join me for a free course on black holes in two weeks in Phoenix, AZ!</p><p>Submit your application link: <a class="ck-link" href="https://keating.paperform.co/" target="_blank" rel="noopener noreferrer">https://keating.paperform.co/</a>​</p><p>You’ll be part of a live audience for your course recording. <strong>You’ll also receive 1-year access to the Peterson Academy platform.</strong></p><p><strong>If you can’t make it, you can take both of my PA courses — Intro to Astronomy and Intro to Cosmology, which are now available!</strong></p><p>Join me on a 9-hour captivating journey through the cosmos, exploring its vastness, the tools used to unravel its mysteries and the groundbreaking discoveries that have shaped our understanding of the universe. We examine the evidence for an expanding universe, the forces driving its evolution, and the cosmic fossils that shed light on its distant past and future.</p><p>The course also delves into the enigmatic concepts of dark matter and dark energy, their roles in the universe’s structure and fate, and the ongoing efforts to unravel these cosmic mysteries.</p><p><strong>Enroll now for immediate access at </strong><a class="ck-link" href="https://petersonacademy.com/?utm_source=Keating" target="_blank" rel="noopener noreferrer">https://petersonacademy.com/?utm_source=Keating</a></p>								</div>
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									<p data-node-text-align="start" data-line-height-align="1.5" data-pm-slice="1 1 []">By popular demand, and for my mental health 😳, I am starting a paid “Office Hours” where you all can connect with me for the low price of $19.99 per hour. I get a lot of requests for coffee, to meet with folks one on one, to read people’s Theories of Everything etc. Due to extreme work overload, I’m only able to engage directly with supporters who show an ongoing commitment to dialogue—which is why I host a monthly Zoom session exclusively for patrons in the $19.99/month <a href="http://www.patreon.com/checkout/drbriankeating?rid=25468411" target="_blank" rel="noopener noreferrer nofollow"><strong>tier</strong></a>.</p><p data-node-text-align="start" data-line-height-align="1.5">It’s also available for paid Members of my Youtube channel at the <a href="https://www.youtube.com/channel/UCmXH_moPhfkqCk6S3b9RWuw/join" target="_blank" rel="noopener noreferrer nofollow"><strong>Cosmic Office Hours level </strong></a>(also $19.99/month). Join here and see you in my office hours!</p>								</div>
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		<title>Even Einstein’s Blunders Were Blunders</title>
		<link>https://briankeating.com/einstein-blunder/</link>
		
		<dc:creator><![CDATA[sabartigas]]></dc:creator>
		<pubDate>Tue, 17 Feb 2026 14:19:36 +0000</pubDate>
				<category><![CDATA[Blog]]></category>
		<guid isPermaLink="false">https://briankeating.com/?p=7263</guid>

					<description><![CDATA[Even Einstein’s Blunders Were Blunders https://www.youtube.com/watch?v=iPmxrKKu67k Dear Magicians, Arthur C. Clarke once said, &#8220;Any sufficiently advanced technology is indistinguishable from magic.” In fact, that’s the origin of the name “Monday M.A.G.I.C. Messages”! But here’s the thing Clarke didn&#8217;t say: any sufficiently honest scientist is indistinguishable from a student.​Yesterday was Galileo’s birthday — 462 years ago. This week I&#8217;ve been thinking about Galileo&#8217;s book The Assayer—his 1619 masterpiece of scientific rhetoric. In it, Galileo declares nature is written in the language of mathematics. Beautiful. Revolutionary. And also the same book where he got comets completely wrong.​Galileo insisted comets were atmospheric illusions—optical tricks of reflected sunlight. Tycho Brahe had already proven, through precise parallax measurements, that comets were celestial bodies far beyond the Moon. Galileo dismissed him anyway. Why? Partly because Tycho&#8217;s cosmological system wasn&#8217;t pure Copernicanism. Partly because Galileo was stubborn. Mostly because even geniuses are human.​Einstein made similar mistakes. He called the cosmological constant his &#8220;greatest blunder&#8221;—then dark energy resurrected it. He spent decades chasing a unified field theory while ignoring quantum mechanics. He dismissed gravitational waves as mathematical artifacts. LIGO proved him wrong in 2015.​The Stoics had a practice called dokimazein—assaying coins to test their authenticity. Merchants could hear the difference between real and counterfeit by the ring of the metal. We do the same with hundred-dollar bills, rubbing them, holding them to light.​But how often do we assay our own ideas with the same rigor?​The lesson isn&#8217;t that Galileo and Einstein were frauds. The lesson is that even the greatest minds require friction to find truth. The mistake isn&#8217;t being wrong—it&#8217;s refusing to test the coin. Until next time, have a M.A.G.I.C. Week, Brian Appearance https://www.youtube.com/watch?v=2Q9UL3GwSIQ  Black Holes, Worm Holes, and the Origin of Everything​ I recently joined James Altucher for a two-part conversation diving deep into the mysteries of the cosmos. We covered:• The Webb Telescope&#8217;s discovery of massive primordial black holes and what it means for our understanding of the universe• Why space and time are inseparable in Einstein&#8217;s framework• The strange relationship between gravity and time near massive objects• The historical &#8220;ether theory&#8221; and how its failure led to relativity• Whether wormholes could actually exist• Why the speed of light is a fundamental limit• The future of cosmology: hunting for primordial gravitational waves and the oldest signals from the Big Bang ​Watch Part 1 → Genius ​&#8220;What Is The Question?&#8221;​​Originally published in 2019, this paper resurfaced recently when Tim Ferriss recommended it in his newsletter. Professors Itai Yanai and Martin Lercher argue that discovery begins with better questions, not answers.​​&#8220;The most interesting unknowns of science are unknown unknowns—gaps that we were not even aware of before chancing upon them.&#8221;​​​Tim Ferriss recently featured this paper. It&#8217;s worth your time. Image https://www.youtube.com/watch?v=4mTsrRZEMwA In 1971, Apollo 15 astronaut David Scott dropped a hammer and a falcon feather on the Moon — proving Galileo&#8217;s 400-year-old hypothesis that without air resistance, all objects fall at the same rate. The equivalence principle in action, on Galileo&#8217;s 462nd birthday. Conversation https://www.youtube.com/watch?v=GtmayYcQHWo 🎬 Watch Now →​​What can we truly learn about the brain from a kidney cell? Nikolay Kukushkin is a scientist who believes that memory, intelligence, and even the roots of awareness may exist in places we never thought to look—in the timing of molecules, in the learning of single cells, in the slow abstractions of evolution.​His new book One Hand Clapping argues that consciousness emerges gradually as &#8220;patterns of patterns,&#8221; not a sharp boundary. We discuss:​• Why sea slugs are better models than mice for understanding minimal cognition• How single cells display memory, timing, and decision-making• The Miller-Urey experiment and how organic molecules arise without vitalism• Why human language was our &#8220;escape velocity&#8221; moment• What current AI is still missing: recursive self-updating loopsThis one will change how you think about thinking.​​​Get my new book Focus Like a Nobel Prize Winner and join my mailing list to win a 4-billion-year-old piece of stardust each month! ​ Get AI Interactive Content Here! Subscribe to my podcast! More than 2M downloads! Advertisement Join me for a free course on black holes in two weeks in Phoenix, AZ! Submit your application link: https://keating.paperform.co/​ You’ll be part of a live audience for your course recording. You’ll also receive 1-year access to the Peterson Academy platform. If you can’t make it, you can take both of my PA courses — Intro to Astronomy and Intro to Cosmology, which are now available! Join me on a 9-hour captivating journey through the cosmos, exploring its vastness, the tools used to unravel its mysteries and the groundbreaking discoveries that have shaped our understanding of the universe. We examine the evidence for an expanding universe, the forces driving its evolution, and the cosmic fossils that shed light on its distant past and future. The course also delves into the enigmatic concepts of dark matter and dark energy, their roles in the universe’s structure and fate, and the ongoing efforts to unravel these cosmic mysteries. Enroll now for immediate access at https://petersonacademy.com/?utm_source=Keating Advertisement By popular demand, and for my mental health 😳, I am starting a paid “Office Hours” where you all can connect with me for the low price of $19.99 per hour. I get a lot of requests for coffee, to meet with folks one on one, to read people’s Theories of Everything etc. Due to extreme work overload, I’m only able to engage directly with supporters who show an ongoing commitment to dialogue—which is why I host a monthly Zoom session exclusively for patrons in the $19.99/month tier. It’s also available for paid Members of my Youtube channel at the Cosmic Office Hours level (also $19.99/month). Join here and see you in my office hours! Upcoming Episode David Sussillo — neuroscientist, AI researcher, and author of Emergence: A Memoir of Boyhood, Computation, and the Mysteries of Mind (out March 17). Born to drug-addicted parents, David navigated violence, group homes, and neglect—yet a seed was planted at the unlikeliest place: a local arcade. Now he&#8217;s at the cutting edge of neuroscience. What would you ask him? Submit your questions here!]]></description>
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					<h2 class="elementor-heading-title elementor-size-default">Even Einstein’s Blunders Were Blunders</h2>				</div>
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									<p>Dear Magicians,</p><p>Arthur C. Clarke once said, &#8220;<em>Any sufficiently advanced technology is indistinguishable from magic.</em>” In fact, that’s the origin of the name “Monday M.A.G.I.C. Messages”!</p><p>But here’s the thing Clarke didn&#8217;t say: any sufficiently honest scientist is indistinguishable from a student.<br />​<br />Yesterday was Galileo’s birthday — 462 years ago. This week I&#8217;ve been thinking about Galileo&#8217;s book <em>The Assayer</em>—his 1619 masterpiece of scientific rhetoric. In it, Galileo declares nature is written in the language of mathematics. Beautiful. Revolutionary. And also the same book where he got comets completely wrong.<br />​<br />Galileo insisted comets were atmospheric illusions—optical tricks of reflected sunlight. Tycho Brahe had already proven, through precise parallax measurements, that comets were celestial bodies far beyond the Moon. Galileo dismissed him anyway. Why? Partly because Tycho&#8217;s cosmological system wasn&#8217;t pure Copernicanism. Partly because Galileo was stubborn. Mostly because even geniuses are human.<br />​<br />Einstein made similar mistakes. He called the cosmological constant his &#8220;greatest blunder&#8221;—then dark energy resurrected it. He spent decades chasing a unified field theory while ignoring quantum mechanics. He dismissed gravitational waves as mathematical artifacts. LIGO proved him wrong in 2015.<br />​<br />The Stoics had a practice called <em>dokimazein</em>—assaying coins to test their authenticity. Merchants could hear the difference between real and counterfeit by the ring of the metal. We do the same with hundred-dollar bills, rubbing them, holding them to light.<br />​<br />But how often do we assay our own ideas with the same rigor?<br />​<br />The lesson isn&#8217;t that Galileo and Einstein were frauds. The lesson is that even the greatest minds require friction to find truth. The mistake isn&#8217;t being wrong—it&#8217;s refusing to test the coin.</p><p>Until next time, have a M.A.G.I.C. Week,</p><p>Brian</p>								</div>
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									<p> <a class="ck-link" href="https://www.youtube.com/watch?v=2Q9UL3GwSIQ" target="_blank" rel="noopener noreferrer"><strong>Black Holes, Worm Holes, and the Origin of Everything</strong></a>​</p><p>I recently joined <strong>James Altucher</strong> for a two-part conversation diving deep into the mysteries of the cosmos.</p><p>We covered:<br />• The Webb Telescope&#8217;s discovery of massive primordial black holes and what it means for our understanding of the universe<br />• Why space and time are inseparable in Einstein&#8217;s framework<br />• The strange relationship between gravity and time near massive objects<br />• The historical &#8220;ether theory&#8221; and how its failure led to relativity<br />• Whether wormholes could actually exist<br />• Why the speed of light is a fundamental limit<br />• The future of cosmology: hunting for primordial gravitational waves and the oldest signals from the Big Bang</p><p>​<a class="ck-link" href="https://www.youtube.com/watch?v=2Q9UL3GwSIQ" target="_blank" rel="noopener noreferrer"><strong>Watch Part 1 →</strong></a></p>								</div>
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									<p>​<a class="ck-link" href="https://link.springer.com/article/10.1186/s13059-019-1902-1" target="_blank" rel="noopener noreferrer"><strong>&#8220;What Is The Question?&#8221;</strong></a>​<br />​<br />Originally published in 2019, this <a class="ck-link" href="https://link.springer.com/article/10.1186/s13059-019-1902-1" target="_blank" rel="noopener noreferrer">paper</a> resurfaced recently when Tim Ferriss recommended it in his newsletter. Professors Itai Yanai and Martin Lercher argue that discovery begins with <em>better questions</em>, not answers.<br />​<br />​<em>&#8220;The most interesting unknowns of science are unknown unknowns—gaps that we were not even aware of before chancing upon them.&#8221;</em>​<br />​<br />​<a class="ck-link" href="https://link.springer.com/article/10.1186/s13059-019-1902-1" target="_blank" rel="noopener noreferrer">Tim Ferriss recently featured this paper</a>. It&#8217;s worth your time.</p>								</div>
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									<p>In 1971, Apollo 15 astronaut David Scott <a class="ck-link" href="https://apod.nasa.gov/apod/ap111101.html" target="_blank" rel="noopener noreferrer">dropped a hammer and a falcon feather on the Moon</a> — proving Galileo&#8217;s 400-year-old hypothesis that without air resistance, all objects fall at the same rate. The equivalence principle in action, on Galileo&#8217;s 462nd birthday.</p>								</div>
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									<p>🎬 <a class="ck-link" href="https://www.youtube.com/watch?v=GtmayYcQHWo" target="_blank" rel="noopener noreferrer"><strong>Watch Now →</strong></a>​<br />​<br />What can we truly learn about the brain from a kidney cell? Nikolay Kukushkin is a scientist who believes that memory, intelligence, and even the roots of awareness may exist in places we never thought to look—in the timing of molecules, in the learning of single cells, in the slow abstractions of evolution.<br />​<br />His new book <em>One Hand Clapping</em> argues that consciousness emerges gradually as &#8220;patterns of patterns,&#8221; not a sharp boundary. We discuss:<br />​<br />• Why sea slugs are better models than mice for understanding minimal cognition<br />• How single cells display memory, timing, and decision-making<br />• The Miller-Urey experiment and how organic molecules arise without vitalism<br />• Why human language was our &#8220;escape velocity&#8221; moment<br />• What current AI is still missing: recursive self-updating loops<br />This one will change how you think about thinking.<br />​<br />​<br />​<em>Get my new book </em><a class="ck-link" href="https://www.amazon.com/dp/B0FN8DH6SX" target="_blank" rel="noopener noreferrer"><em>Focus Like a Nobel Prize Winner</em></a><em> and join my </em><a class="ck-link" href="https://briankeating.com/yt" target="_blank" rel="noopener noreferrer"><em>mailing list</em></a><em> to win a 4-billion-year-old piece of stardust each month!</em></p><p>​</p><table width="100%"><tbody><tr><td align="center"><a class="email-button" href="https://app.castmagic.io/share/042ca4d1-2ddb-457c-8bc8-c854e823bd51" target="_blank" rel="noopener noreferrer"><strong>Get AI Interactive Content Here!</strong></a></td></tr></tbody></table>								</div>
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									<p>Join me for a free course on black holes in two weeks in Phoenix, AZ!</p><p>Submit your application link: <a class="ck-link" href="https://keating.paperform.co/" target="_blank" rel="noopener noreferrer">https://keating.paperform.co/</a>​</p><p>You’ll be part of a live audience for your course recording. <strong>You’ll also receive 1-year access to the Peterson Academy platform.</strong></p><p><strong>If you can’t make it, you can take both of my PA courses — Intro to Astronomy and Intro to Cosmology, which are now available!</strong></p><p>Join me on a 9-hour captivating journey through the cosmos, exploring its vastness, the tools used to unravel its mysteries and the groundbreaking discoveries that have shaped our understanding of the universe. We examine the evidence for an expanding universe, the forces driving its evolution, and the cosmic fossils that shed light on its distant past and future.</p><p>The course also delves into the enigmatic concepts of dark matter and dark energy, their roles in the universe’s structure and fate, and the ongoing efforts to unravel these cosmic mysteries.</p><p><strong>Enroll now for immediate access at </strong><a class="ck-link" href="https://petersonacademy.com/?utm_source=Keating" target="_blank" rel="noopener noreferrer">https://petersonacademy.com/?utm_source=Keating</a></p>								</div>
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									<p data-node-text-align="start" data-line-height-align="1.5" data-pm-slice="1 1 []">By popular demand, and for my mental health 😳, I am starting a paid “Office Hours” where you all can connect with me for the low price of $19.99 per hour. I get a lot of requests for coffee, to meet with folks one on one, to read people’s Theories of Everything etc. Due to extreme work overload, I’m only able to engage directly with supporters who show an ongoing commitment to dialogue—which is why I host a monthly Zoom session exclusively for patrons in the $19.99/month <a href="http://www.patreon.com/checkout/drbriankeating?rid=25468411" target="_blank" rel="noopener noreferrer nofollow"><strong>tier</strong></a>.</p><p data-node-text-align="start" data-line-height-align="1.5">It’s also available for paid Members of my Youtube channel at the <a href="https://www.youtube.com/channel/UCmXH_moPhfkqCk6S3b9RWuw/join" target="_blank" rel="noopener noreferrer nofollow"><strong>Cosmic Office Hours level </strong></a>(also $19.99/month). Join here and see you in my office hours!</p>								</div>
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									<p><strong>David Sussillo</strong> — neuroscientist, AI researcher, and author of <em>Emergence: A Memoir of Boyhood, Computation, and the Mysteries of Mind</em> (out March 17).</p><p>Born to drug-addicted parents, David navigated violence, group homes, and neglect—yet a seed was planted at the unlikeliest place: a local arcade. Now he&#8217;s at the cutting edge of neuroscience.</p><p><strong>What would you ask him?</strong></p><p>Submit your questions <a href="https://tally.so/r/mevW70" target="_blank" rel="noopener"><strong>here</strong></a>!</p>								</div>
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